Job Title: Chief Design Officer (CDO)
Location: Changodar, Ahmedabad
Department: Design & Product Development
Reporting To: Managing Director / Executive Leadership
Role Overview
The Chief Design Officer (CDO) will be responsible for defining and leading the long-term
design vision, brand identity, and product design strategy of the organization. The role will
ensure a consistent and innovative design language across the entire product portfolio while
aligning design initiatives with business objectives and market positioning. The CDO will
represent the design function at the executive and board level and work closely with
engineering, suppliers, and senior leadership to translate design vision into successful
product programs.
Key Responsibilities
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Define and lead the long-term design vision and brand identity for the organization.
Establish and own the Design Language System (DLS) across all products to ensure
consistency and brand differentiation.
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Drive the overall product portfolio design strategy in alignment with business goals and
market trends.
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Provide final design approval and sign-off for all product designs before production.
Translate design vision into practical product development programs.
Mentor and guide the Head of Design and senior design teams, fostering creativity,
innovation, and design excellence.
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Represent the design function at executive leadership and board-level discussions.
Collaborate closely with engineering teams, suppliers, and management to ensure design
feasibility and product quality.
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Ensure design innovation while maintaining functionality, manufacturability, and cost
efficiency.
Stay updated with industry trends, emerging technologies, and global design standards in
automotive and EV sectors.
Qualifications & Experience
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Bachelors or Masters degree in Industrial Design, Automotive Design, Transportation
Design, or a related field.
Minimum 15+ years of experience in automotive, EV, motorcycle, or industrial product
design.
Proven experience in enterprise-level design leadership with a robust portfolio of successful
product launches.
Strong understanding of design strategy, product development lifecycle, and brand design
language.
Demonstrated ability to lead cross-functional teams and influence executive-level decision-
making.
Excellent communication, leadership, and strategic thinking skills.
Preferred Background
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Experience in Electric Vehicle (EV) or Automotive Manufacturing Industry.
Experience working with global suppliers, engineering teams, and product development
units.

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