Company Overview

Benchmark is an eCommerce Consulting Company and Connected Commerce Growth Partner that helps small and mid-sized businesses, manufacturers, wholesalers, distributors, D2C brands, and marketplace sellers grow through strategy, technology, digital commerce, system integrations, automation, and growth marketing.

With 15+ years of experience managing U.S. eCommerce businesses with 50,000+ SKUs and generating over INR 100 Crore in annual revenue, we help businesses improve operations, increase revenue, and achieve sustainable growth. Our expertise includes Strategy & Consulting, Shopify Development, WordPress & Custom eCommerce Development, Amazon & eBay Marketplace Management, ERP & CRM Integrations, UI/UX Design, CRO, and Performance Marketing. We don't just deliver projects; we build long-term partnerships that help businesses grow.

Role & responsibilities

- Develop and execute overall marketing, brand positioning, demand generation, and go-to-market strategy to drive business growth across U.S., India, and international markets.
- Execute qualified B2B and D2C business for Strategy & Consulting, eCommerce Development, Shopify, WordPress, Marketplace Management (Amazon & eBay), ERP/CRM Integrations, UI/UX, CRO, Growth Marketing, and Digital Transformation services.
- Build and optimize multi-channel demand generation programs through SEO, AI Search/GEO, LinkedIn, email marketing, paid advertising, partnerships, content marketing, webinars, events, and marketing automation.
- Develop marketing strategies for our products and services, as well as for future AI-powered commerce, automation, and digital transformation solutions.




- Collaborate with Business Development and leadership to improve lead quality, sales enablement, account-based marketing (ABM), conversion rates, and overall revenue growth.
- Develop strategic partnerships with technology providers, eCommerce platforms, marketplaces, ERP/CRM partners, agencies, and industry organizations to support business growth (preferred but not mandatory).
- Monitor marketing performance using KPIs such as conversion rates, ROI, and revenue attribution, while continuously optimizing campaigns.
- Stay ahead of emerging trends in AI, eCommerce, marketplaces, digital commerce, customer experience, and business technology to identify new growth opportunities and strengthen our market leadership.

Preferred candidate profile

- Bachelor's degree in Marketing, Business Administration, Commerce, Technology, or a related field. MBA or an equivalent postgraduate qualification is preferred.
- Minimum 3-5 years of experience in B2B marketing, demand generation, growth marketing, or revenue marketing, with experience leading marketing initiatives.
- Proven track record of generating qualified B2B and D2C leads and driving revenue growth across U.S. and international markets.
- Strong experience marketing any 2-3 of the following: eCommerce, Shopify, Shopify Plus, WordPress, Custom Commerce,



Marketplace Management (Amazon & eBay), ERP/CRM Integrations, UI/UX, CRO, Growth Marketing, Digital Transformation, or SaaS/Technology Solutions.
- Hands-on experience with demand generation, account-based marketing (ABM), performance marketing, email marketing, marketing automation, and LinkedIn marketing.
- Experience working with Amazon Seller Central, marketplace ecosystems, Shopify, and other leading eCommerce platforms is highly preferred.
- Strong understanding of customer acquisition, conversion optimization (CRO), customer lifecycle marketing, analytics, attribution, and revenue-focused marketing strategies.
- Experience with CRM platforms, marketing automation tools, and Google Analytics (GA4).
- Excellent leadership, strategic thinking, communication, and decision-making skills, with a self-driven, analytical, and business-oriented mindset focused on driving sustainable business growth and building scalable marketing functions.

What We Offer

- Market-competitive salary based on experience, plus an attractive percentage of earnings for the right candidate.
- Opportunity to lead marketing initiatives for international eCommerce and digital transformation projects.
- Direct exposure to business strategy, customer discovery, and revenue growth initiatives.
- Opportunity to work with manufacturers, D2C brands, marketplace sellers, and global businesses across diverse industries.
- Collaborative, innovation-driven work environment with high cross-functional collaboration.
- Professional development, leadership growth, and long-term career advancement opportunities.

📌 Director of Marketing | eCommerce & Growth (West Bengal)
🏢 Benchmark Internet & Technology Services
📍 West Bengal