Build, onboard, and manage a network of dealers, distributors, and channel partners across Maharashtra and target states driving secondary sales of Soar's lithium-ion battery packs into local markets (solar installers, inverter/battery shops, EV service outlets, electrical wholesalers). This is a field-intensive channel-building role: appoint the right partners, activate them, and make them productive.

Level & Compensation

- Executive level: 2-4 years experience
- Manager level: 5-8 years experience

Key Responsibilities

Network Development

- Identify, evaluate, and appoint dealers/distributors across target territories solar equipment dealers, inverter and battery retailers, electrical wholesalers, and EV spares/service outlets
- Assess partner suitability: financial standing, existing product portfolio, market reach, storage/counter space, and creditworthiness
- Negotiate and finalise dealership terms — margins, target commitments, payment terms (advance/credit), territory rights, and stocking norms
- Build territory coverage plans and a rolling pipeline of prospective partners

Channel Activation & Management

- Onboard new dealers: product training, pricing, warranty terms, marketing material, and initial stocking orders
- Drive secondary sales — ensure appointed dealers actively sell and reorder, not just sign up
- Set and track monthly/quarterly targets per dealer; run performance reviews and corrective plans for underperformers
- Manage the primary sales cycle: dealer orders, dispatch coordination with Bhiwandi, and payment collection/credit control
- Handle dealer servicing: warranty claims, replacements, technical queries, and escalations — protect the relationship and the brand

Market & Growth

- Map competition at the channel level — competitor dealer schemes,



margins, pricing, and credit terms — and recommend counter-strategies
- Design and roll out dealer schemes, incentives, and promotional support within approved budgets
- Provide market feedback on product fit, pricing, and demand patterns to the BD Head and product team
- Represent Soar at regional trade fairs, dealer meets, and channel events

Must-Have Requirements

- 2–8 years (as per level) in channel/dealer/distributor sales — appointing and managing dealers, not just direct/institutional selling
- Experience in a relevant product category: batteries, inverters/UPS, solar products, EV components, electrical goods, or lighting — candidates who have personally built a dealer network in one of these will be prioritised
- Demonstrated ability to appoint and activate dealers — you will be asked how many partners you personally onboarded and the secondary sales you generated
- Robust negotiation and relationship management skills; comfortable with credit control and collections discipline
- High travel appetite (12–15 days/month) across assigned territories; two-wheeler/four-wheeler licence
- Fluent in Hindi and Marathi; working English. Additional regional languages a plus for multi-state expansion

Preferred Background

Channel/distribution roles at battery brands , inverter/UPS companies, solar product distributors, EV component brands, or electrical/lighting FMEG companies (Havells, Polycab, Crompton and similar) with hands-on dealer-appointment experience.

What We Offer

- Ownership of a greenfield channel — build the network from the ground up, not inherit a mature one
- Incentive structure linked to channel sales and network expansion
- Direct working relationship with the BD leadership and promoter in a fast-scaling company.

📌 Dealer Sales Manager (Maharashtra)
🏢 Soar Renewable Energy
📍 Maharashtra