Kaari Katha is a rapid-growing D2C fashion brand focused on timeless Indian wear and authentic chikankari craftsmanship. We blend traditional artistry with modern storytelling to create premium everyday fashion for women across India.

We are building a strong digital-first brand with a sharp focus on creatives, performance marketing, customer experience, and brand building.

We are looking for someone who understands both:

- numbers and performance
- creatives and consumer psychology

This role is ideal for someone who enjoys scaling Meta ads, analyzing performance, testing creatives, and working closely with founders in a fast-moving D2C environment. We are looking for a Performance Marketing Executive / Manager to drive customer acquisition and revenue growth across digital platforms.

The person will be responsible for:

- scaling Meta campaigns
- improving ROAS
- managing budgets
- analyzing campaign performance
- coordinating closely with graphic designers and content teams to improve creatives

This is a highly execution-focused role for someone who understands D2C growth deeply.

Key Responsibilities

- Manage and scale Meta (Facebook & Instagram) ad campaigns
- Monitor ROAS, CAC, CTR, CPM, conversion rates, and other KPIs
- Plan and execute performance marketing campaigns across platforms




- Work closely with creative team for ad creatives and hooks
- Continuously test new audiences, creatives, copy, and strategies
- Analyze campaign performance and optimize daily
- Understand customer behavior and buying psychology
- Coordinate with founders and internal teams for launches and campaigns
- Track website performance and conversion funnels
- Help improve retention and repeat purchase performance
- Generate performance reports and actionable insights

Requirements
- Experience in Meta Ads/ Google Ads
- Strong understanding of D2C/ecommerce marketing
- Comfortable working with monthly budgets of 10-15L
- Analytical mindset with solid attention to detail
- Good understanding of creatives and what converts
- Comfortable with dashboards, reporting, and Excel/Google Sheets
- Ability to move fast and take ownership
- Prior experience with fashion/lifestyle/D2C brands preferred
- Familiarity with Shopify, Google Analytics, and ad dashboards is a plus

What We’re Looking For
- Someone proactive and hungry to grow
- Strong execution ability
- Performance-driven mindset
- Creative thinking combined with analytical ability
- Someone who can think beyond just “running ads”
- Ability to work in a fast-growing startup environment

Location Kolkata (In-office preferred)

📌 Head of Performance Marketing (Kolkata Metropolitan Area)
🏢 Kaari Katha
📍 Kolkata Metropolitan Area