Kaari Katha is a fast-growing D2C fashion brand focused on timeless Indian wear and authentic chikankari craftsmanship. We blend traditional artistry with modern storytelling to create premium everyday fashion for women across India.

We are building a strong digital-first brand with a sharp focus on creatives, performance marketing, customer experience, and brand building.

We are looking for someone who understands both:

numbers and performance creatives and consumer psychology

This role is ideal for someone who enjoys scaling Meta ads, analyzing performance, testing creatives, and working closely with founders in a fast-moving D2C environment. We are looking for a Performance Marketing Executive / Manager to drive customer acquisition and revenue growth across digital platforms.

The person will be responsible for:

scaling Meta campaigns improving ROAS managing budgets analyzing campaign performance coordinating closely with graphic designers and content teams to improve creatives

This is a highly execution-focused role for someone who understands D2C growth deeply. Key Responsibilities

Manage and scale Meta (Facebook & Instagram) ad campaigns

Monitor ROAS, CAC, CTR, CPM, conversion rates, and other KPIs

Plan and execute performance marketing campaigns across platforms





Work closely with creative team for ad creatives and hooks

Continuously test new audiences, creatives, copy, and strategies

Analyze campaign performance and optimize daily

Understand customer behavior and buying psychology

Coordinate with founders and internal teams for launches and campaigns

Track website performance and conversion funnels

Help improve retention and repeat purchase performance

Generate performance reports and actionable insights Requirements

Experience in Meta Ads/ Google Ads

Strong understanding of D2C/ecommerce marketing

Comfortable working with monthly budgets of 10-15L Analytical mindset with strong attention to detail

Good understanding of creatives and what converts

Comfortable with dashboards, reporting, and Excel/Google Sheets

Ability to move fast and take ownership

Prior experience with fashion/lifestyle/D2C brands preferred

Familiarity with Shopify, Google Analytics, and ad dashboards is a plus What We’re Looking For

Someone proactive and hungry to grow

Solid execution ability

Performance-driven mindset

Creative thinking combined with analytical ability

Someone who can think beyond just “running ads”

Ability to work in a fast-growing startup environment Location

Kolkata (In-office preferred)

📌 Head of Performance Marketing (Kolkata)
🏢 Kaari Katha
📍 Kolkata