Role: Director - Media Effectiveness Experience Required: 8+ years Location: Bangalore Key Responsibilities: 1.

Execute Strategic Roadmap

- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
- Drive tangible business outcomes through a well-defined and actionable strategy. 2.

Harmonize Online and Offline Channel Performance:

- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
- Derive actionable insights to inform strategic decision-making. 3.

Client Data Acquisition

- Facilitate clients in acquiring essential data for ROI analyses.
- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. 4.

Collaborate with the Media Team:

- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
- Consider business nuances like campaign objectives (e.G., performance vs. awareness) to ensure effective measurement strategies. 5.

Drive Evolution of Measurement Practices:





- Propel the evolution and acceleration of measurement practices.
- Introduce creative test designs to ensure continual learning and adaptation to industry shifts. 6.

Refine and Enhance Analytics Models:

- Continuously refine and enhance marketing analytics and optimization models.
- Work closely with the data science team to adapt models to shifts in the business landscape. 7.

Develop Replicable Models and Tools:

- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
- Ensure the efficiency and effectiveness of measurement tools for seamless implementation. 8.

Ad Hoc Analysis and Decision Support:

- Address requests for ad hoc analysis to guide business decisions.
- Inform marketing budget allocation through comprehensive analysis and insights. ? Interested candidates can share their CV at [email protected] along with the following details:
- Total Years of Experience in Media Effectiveness - Current Company - Notice Period - Current CTC - Salary Expectations - Current Location - Open to work from Bangalore - What impact have you done on Business through Media Effectiveness - How many people are reporting under you

📌 Head of Media Performance and Analytics (Bengaluru)
🏢 dentsu
📍 Bengaluru