Queen Elizabeth’s Global Schools are an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing. Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing Police Clearance Certificates from all countries that the applicant has resided in.

Job Title: Head of Marketing & Admissions

Function: Marketing & Admissions

Location: Gurugram, Haryana The School At Queen Elizabeth’s School, Gurugram, we proudly extend the distinguished legacy of Queen Elizabeth’s School, Barnet one of the United Kingdom’s most celebrated academic institutions. Founded on centuries of tradition and intellectual rigour, our branch schools uphold an uncompromising commitment to academic excellence, character formation, and cultural enrichment.

Our vision is to cultivate dynamic, world-class learning environments where the next generation of confident, able, and responsible young people are shaped. We challenge our students to think independently, lead with purpose, and embrace a global perspective all within a community that values tradition, discipline, and innovation. By blending the timeless values of our founding school with the opportunities of a rapidly evolving world, we ignite curiosity, inspire ambition, and prepare our students to make meaningful contributions to society as scholars, leaders, and changemakers.

The Opportunity

We are seeking an exceptional Head of Marketing & Admissions to lead the school's brand strategy, student recruitment, enrolment growth, and admissions operations. This is a high-impact leadership role responsible for building and executing a comprehensive marketing and admissions strategy that elevates the prestige of Queen Elizabeth’s School, drives sustainable enrolment growth, and delivers an exceptional experience for prospective families. The successful candidate will combine strategic marketing expertise with strong admissions leadership, leveraging data, technology, partnerships, events, and customer experience excellence to position Queen Elizabeth’s School as one of the most sought-after international schools in the region.

As a key member of the leadership team, the Head of Marketing & Admissions will play a critical role in achieving the school's growth objectives while safeguarding and enhancing the reputation of the Queen Elizabeth’s brand.

The Role Strategic Marketing & Admissions Leadership

Develop and execute the annual marketing and admissions strategy aligned with school growth plans and enrolment targets.

Lead market analysis, competitor benchmarking, and parent research to identify opportunities and strengthen market positioning.

Forecast enrolment trends and develop data-driven action plans to achieve growth objectives.





Establish annual budgets and allocate resources effectively across marketing and admissions functions.

Develop policies, processes, and service standards that ensure excellence across all admissions and marketing activities.

Brand

Leadership

Champion and protect the Queen Elizabeth’s School brand identity across all touchpoints.

Ensure all communications reflect the heritage, values, and academic excellence of the school.

Oversee tone of voice, visual identity, messaging, and brand consistency.

Maintain high standards across all internal and external communications.

Admissions

Management

Lead and oversee the entire admissions cycle from enquiry to enrolment.

Develop and implement admissions strategies to achieve enrolment targets.

Monitor admissions pipeline performance and conversion metrics.

Ensure a responsive, parent-focused, and premium admissions experience.

Work closely with academic leadership regarding assessments, interviews, offers, and enrolment decisions.

Ensure consistency and excellence across all admissions processes.

Parent

Engagement & Relationship Management

Build meaningful relationships with prospective families and key stakeholders.

Establish exceptional service standards across every admissions touchpoint.

Oversee school tours, open days, information sessions, orientation programmes, and parent engagement initiatives.

Collaborate with academic teams to ensure admissions staff can effectively communicate the school's curriculum, culture, and unique strengths.

Develop strategies to improve parent satisfaction, retention, and advocacy.

Digital

Marketing & Lead Generation

Drive excellence across all digital marketing channels, including SEO, SEM, paid advertising, social media, email marketing, and website optimisation.

Develop lead-generation campaigns aligned with admissions targets.

Oversee website performance, conversion optimisation, analytics, and user experience.

Ensure robust tracking, attribution, reporting, and campaign performance measurement.

Artificial

Intelligence & Marketing Innovation

Integrate AI-powered tools to improve content creation, personalisation, reporting, campaign optimisation, and operational efficiency.

Develop governance frameworks to ensure responsible and compliant use of AI.

Identify emerging technologies and best practices to strengthen marketing and admissions performance. Out-of-Home (OOH) & Brand Campaigns

Plan and execute large-scale outdoor campaigns across premium locations including billboards, metro stations, transit media, malls, airports, and digital screens.

Manage campaign planning, creative development, media buying, implementation, and evaluation.

Conduct post-campaign analysis including brand-lift, reach,



and ROI assessments.

Product

Marketing

Develop compelling value propositions for academic programmes, co-curricular activities, and student outcomes.

Create marketing narratives, content, and promotional campaigns that resonate with prospective families.

Collaborate with academic leaders to showcase student achievements and educational excellence. Partnerships & Business Development

Develop strategic partnerships with corporates, relocation agencies, embassies, educational consultants, feeder schools, and community organisations.

Represent Queen Elizabeth’s School at educational fairs, conferences, networking events, and community engagements.

Build referral programmes and local partnerships to support enrolment growth.

Events

Management

Lead the planning and execution of Open Days, Parent Information Sessions, Education Fairs, Exhibitions, Orientation Programmes, and Community Events.

Ensure all events reflect the prestige, hospitality, and excellence of the Queen Elizabeth’s brand.

Evaluate event effectiveness and optimise future engagement strategies. Data, CRM & Reporting

Oversee CRM management, admissions reporting, and data governance.

Monitor admissions funnel performance and marketing ROI.

Prepare regular reports for senior leadership on admissions performance, enrolment forecasts, campaign effectiveness, and market trends.

Ensure data accuracy, confidentiality, and compliance. Compliance, Safeguarding & Governance

Ensure compliance with safeguarding, admissions, marketing, and data protection regulations.

Maintain transparent approval processes and accurate records.

Uphold the highest standards of integrity, professionalism, and ethical conduct. Team Leadership & Development

Lead, mentor, and develop the Marketing & Admissions teams.

Set explicit objectives, KPIs, and performance expectations.

Foster a culture of collaboration, accountability, innovation, and excellence.

Manage agency relationships, consultants, vendors, and external partners. The Person

Bachelor's or Master's Degree in Marketing, Business Administration, Communications or a related field.

Additional qualifications in Digital Marketing, Brand Management, Admissions Management, or CRM systems would be advantageous.

Minimum 10+ years of experience in marketing, admissions, student recruitment, business development, or related functions.

Years of experience in marketing, admissions, student recruitment, business development, or related functions within premium K-12 schools.

At least 3–5 years in a leadership role.

Proven track record of achieving enrolment growth and revenue targets.

Strong understanding of the National Curriculum for England, Cambridge International Curriculum, and the international school landscape.

Demonstrated success in digital marketing, admissions management, CRM systems, AI implementation, and stakeholder engagement. 'QE is committed to the safeguarding and welfare of children. All appointments are subject to enhanced background verification.'

📌 Head of Marketing & Admissions (Gurugram)
🏢 Queen Elizabeth’s School, Gurugram
📍 Gurugram