About the Role The role owns international marketing strategy, budget, ROI, and revenue across clusters — setting positioning and category priorities, building the programs the field executes, and converting demand into revenue with cluster sales.

It is a build-and-lead mandate: leading a young function and standing up the KOL framework, congress calendar, campaigns, and doctor-engagement plan Aurolab has lacked. Success is measured by demand generated, ROI, clinical credibility, and the maturity of the function, with integrity non-negotiable throughout.

Key Responsibilities

- Own international marketing strategy, growth, and spend (8–10% of revenue).
- Position Aurolab as a premium-quality, globally credible manufacturer.
- Build value propositions by segment — institutional, private, premium, direct.
- Set cluster strategy with the Commercial Officer and Cluster Managers.
- Own portfolio priorities, pricing, lifecycle, launch sequencing.
- Partner with commercial leadership on pricing and value communication.
- Build what the field executes — KOL framework, congresses, campaigns, doctor engagement.
- Hold clinical, commercial, and sales to one demand-to-revenue scorecard.
- Drive the digital agenda for awareness, leads, and engagement.
- Run a Voice of Customer programme; turn insight into commercial action.
- Build partnerships with societies, academic institutions, associations.
- Own launch readiness across marketing, sales, clinical, and distributors.




- Own the budget and ROI — campaign effectiveness, lead quality, digital KPIs.
- Set the reporting cadence tying spend to demand and revenue.
- Oversee Training & Clinical — surgeon and distributor education, wet-labs, proctorships, and the evidence engine that closes the gap on multinationals.
- Oversee Product Specialists as SMEs owning positioning and evidence.
- Equip clusters with sales-ready content; route market intelligence into NPD.
- Build and lead the marketing organisation, scaling it with the business.
- Set standards, develop talent, govern execution across clusters.
- Build cluster capability through common tools, playbooks, training.

Requirements

- 12–15 years in medical device, pharma, or healthcare marketing, incl.
- senior leadership owning budget and ROI.
- Track record building strategy, brand, and demand generation, and converting it.
- Robust command of KOL engagement, congress and campaign management, digital.
- Proven ability to build teams and work credibly with senior clinicians.
- Multi-country marketing leadership with regional revenue ownership.
- Willingness to travel extensively.

Preferred Qualifications

- Ophthalmic or surgical devices — IOLs, equipment, pharmacy, consumables.
- Experience across both direct and distributor-led international models.
- Experience scaling a marketing function, incl. medical education and product marketing.

📌 Head of International Marketing (Madurai)
🏢 GoodSpace AI
📍 Madurai