02 Aug
|
iQuanta
|
Gurugram
Job Title: Head of Growth Marketing
Location: Gurugram (Work from Office)
Experience: 6-10 Years
Department: Growth & Marketing
About iQuanta:
At iQuanta, we're building India's largest learning ecosystem.
With businesses across CAT, IPMAT, CLAT, CUET, IIT-JEE, NEET, Study Abroad, UPSC, Skills, and AI-powered learning products, iQuanta has become one of India's fastest-growing education companies.
Through technology, content, communities, and innovation, we're helping millions of learners achieve their academic and career aspirations.
We're looking for a visionary Head of Growth to lead the next phase of our growth journey.
Role Overview::
We are looking for a Head of Growth to lead iQuanta's end-to-end growth function. You will own Revenue, Admissions, Customer Acquisition, Brand Growth, Organic Growth, Marketing ROI, and Product Adoption across all business verticals.
This role requires a growth leader who combines data, creativity, consumer psychology, and execution to build scalable growth systems, not just marketing campaigns.
Key Responsibilities:
- Define and execute the overall growth strategy.
- Own Google, Meta, YouTube, and other paid acquisition channels.
- Drive SEO, Organic Growth, CRO, and website performance.
- Lead Brand Marketing, Product Launches, PR, Founder Branding, and Moment Marketing.
- Scale Social Media, Content Marketing, Influencer Marketing, and Community Growth.
- Own CRM, Lifecycle Marketing, Email, WhatsApp,
Push Notifications, and Marketing Automation.
- Build and optimize marketing funnels through data, attribution, A/B testing, and analytics.
- Lead cross-functional teams across Performance Marketing, SEO, Content, Social Media, CRM, Creative, Video, Website, Community, and Influencer Marketing.
- Develop scalable SOPs, dashboards, automation, and high-performance marketing systems.
Key KPIs:
- Marketing Revenue & Admissions
- Moment Marketing
- Qualified CAC & ROAS
- Marketing ROI
- Organic Traffic & Organic Leads
- Website & Landing Page Conversion Rate
- Lead-to-Admission Conversion
- SEO Rankings & Brand Search Growth
- Social Media & Community Growth
- Referral Revenue
- App Installs & Monthly Active Users
- Growth Experiments & AI Adoption
Requirements:
- 6-10 years of experience in Growth Marketing.
- Proven experience managing ₹2 Cr monthly marketing budgets.
- Expertise in Performance Marketing, SEO, CRO, CRM, Analytics, Content, and Brand Marketing.
- Robust leadership, analytical thinking, and business acumen.
- Experience in EdTech, Consumer Internet, SaaS, or D2C is preferred.
Who Should Apply?
We're looking for someone who knows how to build brands, create hype, capitalize on trends through moment marketing, scale communities, and turn attention into measurable business growth. If you've built growth engines, not just campaigns, we'd love to hear from you.
📌 Head of Growth Marketing (Gurugram)
🏢 iQuanta
📍 Gurugram