Business & Growth Head

Work Experience: 8-12years

Location: New Delhi

Role Overview

As the Business & Growth Head, you will own the P&L; and end-to-end growth engine at

Fraganote—spanning revenue, margins, customer acquisition, and retention across D2C,

marketplaces, quick-commerce, and offline channels. This is a founder’s office-level leadership role requiring a blend of strategy and execution.

P&L; Ownership & Growth Strategy

- Own revenue, contribution margins, and growth targets
- Build multi-channel growth roadmap
- Drive forecasting, budgeting, and demand planning
- Optimize LTV/CAC and payback periods

Performance Marketing & Acquisition

- Scale paid acquisition across Meta and Google
- Optimize CAC, ROAS, and blended costs
- Build new acquisition channels (affiliate, partnerships, creators)
- Collaborate on high-performing ad creatives

Retention & Lifecycle (Email + WhatsApp)

- Own repeat revenue and retention metrics
- Build email and WhatsApp marketing engines
- Create lifecycle journeys: onboarding, upsell, winback
- Improve LTV and cohort performance

E-commerce & D2C Optimization

- Improve CVR, AOV,



and revenue per session
- Optimize funnels and checkout experience
- Drive merchandising and pricing strategies

Quick Commerce Growth

- Scale Blinkit, Zepto, Instamart presence
- Manage pricing, promotions, and assortment
- Drive discoverability and platform growth

Offline & Distribution

- Build retail and experiential channels
- Expand distribution aligned with premium positioning

Data & Analytics

- Build dashboards and reporting systems
- Track revenue, LTV, CAC, repeat %, margins

Team Leadership

- Build and lead growth team
- Drive execution and cross-functional alignment

Key KRAs

- Revenue growth and contribution margin
- CAC and LTV improvement
- Repeat purchase rate and retention
- Email + WhatsApp revenue contribution
- Website CVR and AOV

What We’re Looking For

- 8–12 years in growth / business roles
- Robust performance marketing experience
- Proven revenue ownership
- Expertise in retention and lifecycle marketing
- Analytical and execution-driven

📌 Head of Business & GrowthC (New Delhi)
🏢 Fraganote
📍 New Delhi