Why Shopflo Shopflo started with a simple belief - checkout is the most under-innovated part of e-commerce. We built India’s checkout-as-a-service platform for D2C brands, helping over 1,000 merchants improve conversion rates, reduce fraud in COD orders, and deliver a seamless buying experience. Brands like Dot & Key, Nestasia, and The Sleep Company trust us to run their checkout.

In 2026, we were acquired by Pine Labs - one of India’s most established fintech infrastructure companies. That means we now have the distribution, merchant relationships, and resources of a large fintech, while continuing to operate with the pace and ownership culture of a product team. Startup DNA.

Enterprise backing. Real product. Real traction.

The Role The

Growth PM at Shopflo will support and drive product-led growth initiatives across the checkout and post-purchase journey. This role focuses on improving merchant revenue outcomes by optimizing acquisition-to-conversion flows, reducing drop-offs, increasing prepaid share, and improving repeat behavior. You will work at the intersection of product, data, and engineering, helping identify growth opportunities, run experiments, and ship high-quality features that directly impact GMV, conversion rate, AOV, and retention for D2C brands.

This role is execution-heavy, data-driven, and deeply collaborative with engineering.

What You Will Do Growth Strategy & Execution Support the growth roadmap across checkout, payments, upsells, RTO reduction, and post-purchase experiences.

Identify opportunities to improve conversion rate, prepaid share, AOV, repeat purchases, and merchant revenue.

Translate customer insights, merchant feedback, and data signals into clear product requirements.

Help prioritize the growth backlog based on impact,



effort, and business value. Data Analysis & Experimentation Track and analyze key growth metrics such as conversion rate, funnel drop-offs, AOV, prepaid vs COD mix, repeat rate, and feature adoption.

Identify bottlenecks in the checkout funnel and propose structured solutions.

Plan and support A/B tests and growth experiments in collaboration with engineering and design.

Build dashboards and synthesize insights to drive decisions across teams. Cross-functional Collaboration Work closely with engineering on sprint planning, execution, and release velocity.

Partner with design to ensure growth features improve both performance and user experience.

Collaborate with marketing, solutions, and merchant-facing teams to align product initiatives with business goals.

Support smooth execution of launches, experiments, and feature rollouts.

Product

Quality & Lifecycle Management Own detailed user stories and acceptance criteria to ensure engineering-ready specs.

Monitor product quality post-release, track bugs and regressions, and drive improvements.

Gather feedback from merchants and internal stakeholders to continuously refine growth features.

Ensure timely releases with strong quality benchmarks. What We’re Looking For 2–4 years of experience in Product, Growth, or Business Analysis

Strong understanding of conversion funnels, customer journeys, and growth levers in D2C/e-commerce.

Hands-on experience working closely with engineering teams.

Exposure to analytics tools (Mixpanel, Amplitude, GA, etc.) and experimentation frameworks.

Strong analytical mindset with comfort working with data.

Ability to operate in a fast-paced, high-ownership setting.

Clear communication skills and ability to work cross-functionally.

📌 Growth Product Manager (Bengaluru)
🏢 shopflo
📍 Bengaluru