About TrulyInbox ( https://www.trulyinbox.com/ )TrulyInbox is a fast-growing SaaS platform helping founders, SDRs, agencies, and outbound teams improve email deliverability through intelligent email warm-up and inbox management.With 1,200 to 1,500 new signups every month and a strong product-led growth motion, we have meaningful traction. What we need now is someone who can turn that traction into a compounding growth engine - across acquisition, activation, retention, and expansion. If you think in experiments, move fast on data, and treat every funnel stage as an opportunity to optimise, this role is for you.The RoleWe are looking for a Growth Marketer who owns the full funnel from first touch to revenue. You will run experiments across channels, identify what is working and double down on it, cut what is not, and build systems that grow the business predictably month over month.This is not a brand awareness role. Every initiative you run will be tied to a metric - signups, activation rate, trial-to-paid conversion, expansion revenue, or churn reduction. You will be expected to own the number, not just the activity.Roles &

Responsibilities Acquisition & Channel GrowthBuild and manage affiliate and referral programmes that turn existing users into a growth channelOwn the company and founder presence on LinkedIn, Twitter/X, and relevant industry communities to drive inbound pipelineIdentify and test recent acquisition channels systematically - communities, directories, partnerships, and integrations Conversion & ActivationOwn the trial-to-paid conversion rate as a primary metric and run structured experiments to improve itIdentify activation drop-off points using product analytics and build targeted interventions to close the gapWrite and optimise onboarding email sequences, in-app messaging, and lifecycle campaigns that move users toward their first value moment fasterCollaborate with Product to improve in-product growth loops, upgrade prompts,



and feature discovery Retention & ExpansionBuild and run lifecycle campaigns that reduce churn and extend customer lifetime valueIdentify expansion signals (inbox growth, usage spikes, team size increases) and trigger timely, relevant upgrade communicationsDevelop re-engagement campaigns for churned or dormant users with measurable recovery targets Content & DistributionCreate and distribute content that educates the ICP, ranks for high-intent keywords, and builds trust at scaleRepurpose long-form content into social-native formats, email newsletters, and community posts for maximum reachOwn review and reputation management on G2, Capterra, and other directories that drive high-intent inbound trafficBuild a systematic approach to collecting and amplifying customer stories, testimonials, and social proof Analytics & ExperimentationOwn the growth dashboard - signups, activation rate, trial-to-paid conversion, MRR, churn, and CAC at minimumDesign and run structured A/B and multivariate experiments across landing pages, emails, and in-product flowsSynthesise experiment results into clear learnings and share them with Product and the founding teamUse AI and automation tools to increase experimentation velocity and reduce manual execution overhead Who You Are2 to 4 years of experience in growth/product marketing, demand generation, or a full-funnel marketing role at a B2B SaaS companyYou are equally comfortable writing copy, reading a funnel report, and setting up an email automation - you do not wait for specialists to execute ideas you haveStrong understanding of PLG motions - you know the difference between a user who will convert and one who will churn, and you know how to influence bothStrong writer. You can make technical concepts feel simple, urgent,



and worth readingComfortable with analytics tools (Google Analytics, Mixpanel, PostHog, or similar) and able to build your own reports without waiting on a data teamYou default to experimentation - your instinct is to test, measure, and iterate rather than debate and theoriseBonus: Experience in the cold email, outbound sales, or email deliverability spaceWhat Success Looks Like in 90 DaysA full-funnel growth dashboard is live and tracking all key metrics in one placeLive engaging community on reddit and other forumsOrganic and paid acquisition channels are being tracked with clear CAC visibility per channelThe trial-to-paid conversion rate has a clear baseline and a documented plan to improve itA content and distribution calendar is running consistently across social channelsG2 and Capterra profiles are active, updated, and generating inbound reviews systematicallyWhy TrulyInboxBuilt-in Traction 1,200 to 1,500 signups per month means you are not starting from zero. There is real data, real users, and real signal to work with from day one.Full Funnel Ownership

You will own acquisition, activation, retention, and expansion. There is no handoff to another team at each stage.Growing Category

Email deliverability is non-negotiable for outbound teams. The market is growing and the ICP actively searches for solutions. SEO and content have compounding upside here.Direct Impact

You will work directly with the founders and have real influence over GTM strategy, pricing messaging, and channel investment decisions.Important to KnowThis is a metrics-driven role. Initiatives that cannot be tied to a growth metric will be deprioritisedYou will be expected to own execution, not just strategy. Ideas without implementation do not count hereThis is an in-office role based in AhmedabadPerks & BenefitsAnnual learning budget (courses, tools, events)Health insurance allowanceAnnual offsite retreatFast-track growth to Senior Growth Marketer or Head of GrowthHow to ApplyFill up the application below.

📌 Growth Marketer (Ahmedabad)
🏢 The Ikigai
📍 Ahmedabad