Job purpose

Acuitys Data and Technology Services group is seeking seeking a skilled Marketing Cloud Account

Engagement (Pardot) Specialist to manage and optimize our marketing automation platform

integrated with Salesforce. The ideal candidate will have hands-on experience in configuration, data

management, campaign alignment, and reporting, along with a solid understanding of lead lifecycle

processes.

Key responsibilities

Account Engagement (Pardot) Configuration

Perform hands-on configuration and setup of Account Engagement (Pardot)

Manage system settings, user roles, and integrations with Salesforce

Ensure seamless synchronization between Salesforce and Account Engagement

Prospect Data Management

Manage prospects and marketing data within Account Engagement

Configure Lead/Contact to Prospect creation processes

Enable and manage:

Auto-creation of prospects from Salesforce Leads

Auto-creation of prospects from Salesforce Contacts

Configure and manage Email-to-Lead setup

Connected Campaigns Implementation

Enable and configure Connected Campaigns

Map Salesforce Campaigns to Account Engagement campaigns

Ensure accurate campaign data synchronization and alignment

Support campaign attribution and tracking

Lead Scoring Grading

Define and implement lead scoring models based on prospect behavior

Define and implement grading models based on prospect fit/profile

Configure scoring and grading frameworks within Account Engagement

Align scoring and grading with Salesforce Lead and Contact processes

Data Migration Data Management





Plan and execute migration of prospect data between systems (Salesforce to Salesforce)

Validate migrated data for completeness and accuracy

Perform data cleanup, deduplication, and field mapping validation

Opt-Out Email Preference Management

Define and execute opt-out migration strategies

Migrate email preferences between systems

Ensure consistency and compliance of opt-out data

Engagement History Setup

Enable Engagement History in Salesforce

Configure and add Engagement History components to:

Lead records

Contact records

Account records

Dashboards Reporting

Build and maintain Marketing dashboards

Develop Sales dashboards to highlight engagement insights

Configure standard and custom reporting views

Provide actionable insights based on campaign and engagement data

Key competencies

Required Qualifications

8+ years in enterprise technology consulting

Exceptional hands-on Salesforce technical expertise across platform, integrations, data, and enterprise

architecture

Deep knowledge of FSC, Data Cloud, Marketing Cloud

Certifications - Salesforce Account Engagement Specialist

Certifications - Salesforce Administrator (preferred)

Experience with data migration tools and reporting frameworks

Understanding of marketing operations and campaign management

Location: Bangalore

Financial Services experience (Private Equity preferred)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr Associate (Karnataka)
🏢 Acuity Knowledge Partners
📍 Karnataka