Job Summary

The role of the Global Campaign Specialist, Digital Marketing & Demand Generation will partner cross functionally to deliver global demand generation and drive digital marketing initiatives across multiple regions. The ideal candidate will be responsible for implementing global campaigns, developing digital channels, and ensuring brand compliance across various markets and business units. This position will be responsible for driving growth in our consumables business through product marketing to B2B and supporting one of our business units for all digital activities. This position will be in office in Pune, India.

Responsibilities

- Campaign Management: Plan, execute, and track the performance campaigns across various channels, including digital, social media, events and publications

- Content Creation: Develop and manage the creation of personalized content, including emails, case studies, webinars and other marketing materials to address the unique needs of each target account.

- Collaboration: Work closely with sales, marketing and product teams to align marketing campaign strategies with overall business objectives and ensure a cohesive approach to target accounts and execute campaigns.

- Continuous Improvement:



Continuously evaluate and improve marketing campaign strategies and tactics to enhance performance and achieve business goals.

- Conduct competitive analysis.

Requirements

- Bachelor's degree + MBA/PGDM/PGDBA (Preferably Marketing) with minimum 7-9 years of digital marketing experience in a B2B environment

- Work with geographically dispersed regional demand generation marketing teams to ensure digital campaigns reflect international cultures and languages.

- Proficient in Microsoft 365 (Word, Excel, PDF, etc.). Additional knowledge of customer experience management platforms helpful, CRM platforms, and SFDC preferred.

- Successfully engage in multiple initiatives simultaneously, strong matrix and teamworking skills in a cross-functional, global and multi-cultural environment.

- Excellent verbal and written communication skills, ability to interact professionally with a diverse group of executives, managers, and subject matter experts.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Global Campaign Specialist (Pune)
🏢 DHR Holding India
📍 Pune