We’re looking for a strategic, detail-oriented Copywriter with hands-on experience across Real Estate, Fintech, EdTech, and Architecture &

- Interior brands. The ideal candidate understands how to balance brand storytelling with performance-driven copy, and can adapt tone seamlessly across platforms, audiences, and industries. You should be comfortable writing for ads, landing pages, websites, social media, and sales funnels, with a strong understanding of user intent and conversion psychology.

Key Responsibilities

1. Brand &
- Marketing Copy

- Create compelling copy for:

- Websites & landing pages

- Social media posts & carousels

- Emailers, WhatsApp campaigns &
- SMS

- Brochures, pitch decks & brand collateral

- Translate complex offerings into clear, engaging, and benefit-driven messaging

1. Performance &
- Ad Copy

- Write high-converting copy for:

- Meta Ads (Primary text, headlines, CTAs)

- Craft hooks, angles, and variants for A/B testing

- Align copy with funnel stages: awareness, consideration, conversion

1. Industry-Specific Content

- Real Estate: Project positioning, amenities, lifestyle narratives, investment-focused messaging

- Fintech: Trust-led, compliance-aware,



clarity-first communication

- EdTech: Outcome-driven, aspirational yet credible storytelling

- Interiors &
- Architecture: Design-led, experiential, and premium-toned copy

1. SEO &
- Website Content

- Write SEO-optimized content with:

- Explicit keyword intent

- Structured headings

- Natural readability

- Collaborate with SEO and performance teams for content alignment

1. Collaboration &
- Execution

- Work closely with designers, performance marketers, and account managers

- Understand briefs, ask the right questions, and deliver on timelines

- Iterate copy based on performance data and feedback

Good to Have (Bonus Skills)

- Experience in a digital marketing or creative agency

- Understanding of CRM, WhatsApp marketing, or automation flows

- Ability to write short-form video scripts or reels

- Familiarity with AI-assisted writing tools (without sounding robotic)

What We Value

- Clear thinking over fancy words

- Strategy-first writing

- Accountability for output and impact

- Willingness to learn and adapt across industries

📌 Freelance Copywriter (Pune)
🏢 Webocto
📍 Pune