Founding Growth & Marketing Lead – Blyft

(Early Team / Startup Opportunity)

Location: Hyderabad (Hybrid / Remote options)

Experience: 0–3 years (Startup mindset preferred)

Type: Core Team Opportunity

About Blyft

Blyft is an early-stage fashion technology startup building a new ecosystem for fashion discovery, creators, designers and consumers.

Our vision is to bridge the gap between fashion, technology and community by creating a platform where users can discover fashion, connect with designers and experience personalised fashion journeys.

We are currently building our core team and looking for passionate individuals who want to be part of the journey from the beginning.

This is not a traditional marketing role — you will have the opportunity to build the brand, experiment with strategies and directly influence Blyft's growth.

Role Overview

We are looking for a Founding Growth & Marketing Lead who can take ownership of building Blyft's brand presence, growth strategies and early community.

You will work closely with the founding team to define our marketing direction, create campaigns, build communities and establish Blyft as a recognizable fashion-tech brand.

Responsibilities

Brand & Marketing Strategy

Build and execute Blyft's early marketing strategy.

Develop brand positioning and communication.

Identify growth opportunities across digital channels.

Create marketing campaigns for product launches and initiatives.

Social Media & Content Growth

Build and manage Blyft's social media presence.

Plan content strategies across Instagram, LinkedIn and other platforms.

Create engaging storytelling around fashion, technology and startup journey.

Analyse content performance and improve strategies.

Community Building

Build relationships with fashion communities, creators and enthusiasts.





Develop strategies to attract early users and fashion partners.

Support designer, boutique and creator communities.

Growth Experiments

Research competitors and market trends.

Test current acquisition channels.

Analyse user behaviour and engagement.

Experiment with campaigns, partnerships and collaborations.

Startup Ownership

Work directly with the founding team.

Take ownership of growth initiatives.

Bring ideas, challenge assumptions and help shape Blyft's direction.

Who We Are Looking For

Someone who

Is excited about startups and building from 0 → 1.

Takes ownership rather than waiting for instructions.

Has strong communication and creative thinking skills.

Understands social media, branding and digital marketing.

Enjoys experimenting and learning quickly.

Has interest in fashion, technology or consumer brands.

Preferred

Experience with social media growth, branding, D2C brands or communities.

Experience creating content/campaigns.

Understanding of startup marketing.

What You Get

? Build With The Founding Team

Work closely with the founders and contribute to important decisions.

? Ownership & Impact

Your ideas and strategies will directly influence Blyft's growth.

? Startup Learning Experience

Learn how a company is built from the ground up — product, brand, community and growth.

? Network & Exposure

Opportunity to work with designers, creators, businesses and technology teams.

? Recognition

Founding team experience and recommendation support based on contribution.

? Future Opportunities

Potential for long-term leadership opportunities, full-time roles or extended collaboration based on performance and mutual alignment.

Ideal

Candidate

Someone who says

"I don't just want to work for a company. I want to help build one."

If you are passionate about startups, fashion, technology and growth, we would love to connect.

📌 Founding Growth & Marketing Lead – Blyft (Hyderabad)
🏢 Blyft Fashion
📍 Hyderabad