About the Role

We are seeking a highly driven and results-oriented Senior Performance Marketer to lead and scale our paid acquisition efforts across multiple digital channels. The ideal candidate is an expert in performance marketing with deep hands-on experience managing and optimizing campaigns on Meta Ads (Facebook & Instagram) and Google Ads. You will be responsible for driving measurable business growth through data-driven strategies, campaign optimization, audience targeting, and conversion-focused marketing initiatives.

This role is ideal for a performance marketer who thrives in a fast-paced environment, stays ahead of digital advertising trends, and is eager to expand their expertise into Programmatic Advertising. Experience with SEO is a robust advantage and will be considered a valuable addition to the role.

Key Responsibilities

- Plan, execute, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads platforms.
- Develop acquisition strategies focused on lead generation,



customer acquisition, revenue growth, and return on ad spend (ROAS).
- Monitor campaign performance daily and implement data-driven optimizations to improve conversions and reduce acquisition costs.
- Conduct audience research, segmentation, targeting, and retargeting strategies to maximize campaign effectiveness.
- Create, test, and optimize ad creatives, landing pages, ad copies, and conversion funnels.
- Manage campaign budgets efficiently and ensure optimal allocation of advertising spend.
- Analyse campaign performance using Google Analytics, Meta Business Manager, Google Ads, and other reporting tools.
- Generate actionable insights through performance reports and present recommendations to stakeholders.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Senior Performance Marketer (India)
🏢 Katic Designs
📍 India