Influencer Marketer

Role Overview

* As a Influencer Marketer Manager, you will identify, onboard, negotiate, and manage relationships with influencers, creators, models, and UGC talent for D2C brands.

* Your mission is to ensure a consistent, high-quality flow of performance-driven video content by building long-term creative partnerships.

* This is a desk-heavy outreach and relationship role with strong communication and negotiation focus.

Key Responsibilities

* Creator & Influencer Sourcing

* Identify potential influencers, creators, and models aligned with brand positioning

* Use online tools, platforms, and manual research to build talent pipelines

* Evaluate creators based on audience fit, content style, and performance potential

Outreach & Negotiation

* Initiate conversations via email, DMs, and calls

* Negotiate rates, deliverables, timelines, and usage rights

* Close partnerships efficiently while maintaining cost discipline

Relationship Management

* Build long-term partnerships with high-performing creators

* Maintain regular communication to ensure repeat collaborations

* Grow a vetted creator network across categories

Coordination & Execution

* Brief creators clearly on campaign goals and performance angles

* Coordinate timelines and ensure content delivery





* Work closely with Creative Lead and Performance team to align content with growth experiments

Ideal Candidate Profile

* 1 – 4 years experience in sales, recruitment, vendor management, influencer marketing, or partnerships

* Comfortable with tech and AI tools

* Should be hands-on with Instagram, google search and other tools.

* Solid communication and negotiation skills

* Comfortable making outbound calls and pitching

* Highly proactive in outreach and follow-ups

* Skilled in online research and digital tools

* Organized and process-driven

*Personality Fit

* Confident communicator

* Extroverted and relationship-oriented

* Persistent and comfortable with rejection

* Commercial mindset — balances cost and quality

* Fast executor

Success in This Role Means

* Consistent pipeline of creators for each brand

* Strong long-term creator relationships

* Efficient negotiation with healthy cost control

* Timely delivery of performance-ready creative assets

* This role sits at the intersection of sales, talent sourcing, and brand partnerships — and directly impacts creative velocity and performance outcomes.

Pay: ₹300,000.00 - ₹350,000.00 per year

Work Location: In person

📌 Influencer Marketer (India)
🏢 Kalaiworks
📍 India