Digital Marketing

Position :Vice president,Senior Manager, Manager, Senior and Junior Executives

Job Description

Experience :1 to 10 years

- Devising strategies to drive online traffic to the company website.
- Organise marketing campaigns, media pages to drive traffic to product landing pages and improve call to action.
- Tracking conversion rates and making improvements to the website
- Measure site traffic, identify and evaluate current digital technologies and optimise marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Developing and managing digital marketing campaigns by utilising a range of techniques including paid search, SEO and PPC
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Responsibility for planning and budgetary control of all digital marketing
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Translates digital marketing business strategy into tactical implementation
- Provides on-page SEO recommendations pertaining to both technical and performance aspects (Meta title, description, URL structure, internal linking,



content opportunities, etc.)
- Defines SEO success metrics, create dashboards for tracking performance, and analyse and communicate performance to key stakeholders
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals
- Creative content writing skills will be an added advantage.

Required:

- Experience in working on PPC, SEO and Affiliate programs
- Strong understanding of current online marketing concepts, strategy, and best practice
- Strong with Excel, Google Data Studio and/or Google Sheets and working with Google Analytics tools
- Manage and implement strategies for content development in coordination with SEO goals - general and keyword specific
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Research and administer social media tools in support of clients' social media strategy
- Evaluate web analytics dashboards and reports to develop and recommend SEO strategies
- Bachelor’s Degree as minimum educational qualification
- Creative content writing skills will be an added advantage

📌 Digital Marketing (India)
🏢 Fire Bee Techno Services
📍 India