Job Description

We are looking for a creative and detail-oriented Content Writer to develop content for blogs, articles, product descriptions, social media, and the company website. You will be responsible for producing well-researched, engaging, and audience-focused content that drives traffic and enhances our company’s brand and services.

Key Responsibilities

- Research industry-related topics and trends to create engaging and original content.
- Write explicit, concise, and compelling copy for various mediums including blog posts, articles, newsletters, social media, and the company website.
- Collaborate with the marketing and design teams to plan and develop site content, style, and layout.
- Proofread and edit content before publication.
- Ensure all content aligns with brand voice, style, and tone.
- Optimize content for SEO to increase web traffic.
- Conduct keyword research and use SEO best practices to increase organic search rankings.
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.




- Stay up-to-date with the latest industry trends and customer challenges to create more effective content.

Qualifications / Requirements

- Bachelor’s degree in Marketing, English, Journalism, or a related field.
- Experience in the IT industry or a technical writing background.
- Proven experience as a Content Writer, Copywriter, or similar role.
- Excellent writing, editing, and proofreading skills.
- Strong research skills and ability to produce original content.
- Familiarity with web publications and best practices.
- Experience with SEO and content optimization.
- Ability to meet deadlines and work independently.
- Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.
- Strong understanding of social media platforms and content strategies.
- Ability to translate complex technical information into easily understandable content.

📌 Content Writer (India)
🏢 Arbutus Infotech
📍 India