Role context & details

- This role is being opened to create stronger ownership of A1Apps' performance marketing engine across acquisition, experimentation, and channel efficiency.
- Based on the title and current marketing hiring context, this should be treated as a hands-on performance marketing lead role rather than a broad brand-first marketing head role.
- The quality bar should be strong execution depth in performance marketing, not generic marketing experience without real channel ownership.
- This role will work closely with leadership, product, design, content, and data to improve growth outcomes and decision quality.

Job Description – Performance Marketing LeadRole Overview

- The Performance Marketing Lead will own paid growth strategy and execution across key acquisition channels, with accountability for both scale and efficiency.
- This person should be able to translate growth goals into channel plans, budget allocation, experimentation priorities, reporting discipline, and explicit optimization decisions.
- The role is suited for someone who can operate at both strategic and execution depth — not only reviewing performance, but improving it directly.

Key Responsibilities

- Own performance marketing strategy and execution across relevant paid acquisition channels.
- Manage budget allocation, bidding logic, targeting quality, and channel mix decisions with clear ROI discipline.
- Build a strong experimentation engine across creatives, audiences, landing pages, funnels,



and campaign structures.
- Track and improve core metrics such as CAC, ROAS, payback, conversion rates, retention quality, and contribution to business growth.
- Partner with product, design, and content teams to improve ad-to-funnel performance and growth efficiency.
- Build clear dashboards, reporting cadences, and review mechanisms so performance is visible and decision-making is faster.
- Identify what should be scaled, paused, fixed, or reallocated based on data rather than instinct.
- If relevant, manage agencies, partners, or internal team members while still maintaining direct ownership of outcomes.

Core Areas of Ownership

- Paid user acquisition and channel scaling
- Performance reporting, attribution, and analytics
- Creative testing and experimentation
- Budget allocation and unit economics
- Funnel conversion improvement
- Performance marketing operating discipline

What Success Looks Like

- Performance marketing becomes a dependable and scalable growth lever rather than a person-dependent capability.
- Acquisition quality improves alongside better cost efficiency and sharper budget allocation.
- Experimentation velocity increases and learnings are captured clearly.
- Leadership gets reliable visibility into channel performance, trade-offs, and next actions.
- The role creates stronger depth and accountability in performance marketing execution.

Pay: ₹900,000.00 - ₹1,200,000.00 per year

Work Location: Remote

📌 Performance Marketing Lead (India)
🏢 A1 Apps
📍 India