Growth Lead - Content and Creator Acquisition (India)

Growth Lead - Content and Creator Acquisition (India)

02 Aug
|
SuperLabs
|
India

02 Aug

SuperLabs

India

Growth Lead – Content & Creator Acquisition

Location: Coimbatore or Mumbai
Experience: 3 – 6 years
Shift: India / US Overlap
Fixed Salary Range: 7 LPA to 18 LPA
Variable Performance Bonus: 2 LPA to 4 LPA

SuperLabs is building and scaling a consumer internet platform in the creator space (US market).

We’re looking for a 0→1 Growth Operator who can build a distribution engine from scratch — not manage an existing one.

This role is for someone who has:

- Built or scaled short-form content engines
- Understands what makes content go viral
- Can convert attention into real users / creators

What You’ll Own (Core Responsibilities)1. Build the Content Engine

- Launch and scale YouTube Shorts, Instagram Reels, TikTok
- Drive 10–30 pieces of content per day
- Own content formats: clips, edits, storytelling, trends

2. Find What Works (Relentless Testing)

- Test 50–100 content variations weekly
- Identify patterns in:
- Hooks
- Retention
- Shares
- Double down on what performs

3. Creator Acquisition (Critical)

- Turn viewers → creators
- Run outbound:
- DMs
- Email
- Community engagement
- Activate creators to upload consistently

4. Build Growth Loops

- Content → discovery → creator signup → more content
- Track and optimize the loop daily

5. Manage Execution Team

- Work with interns / editors




- Ensure daily output consistency
- Maintain quality + speed

Success Metrics (What “Winning” Looks Like)

Within 30–60 days:

- 500K–2M monthly views across platforms
- 50–150 creators onboarded
- Daily content velocity maintained (10–30 posts/day)
- At least 2–3 repeatable viral formats identified

Who This Is For (Ideal Profile)

You are:

- A builder, not a coordinator
- Obsessed with:
- TikTok / Reels / Shorts
- Internet culture
- Viral content mechanics
- Someone who has:
- Grown a page/channel from 0 → meaningful traction OR
- Been deeply involved in doing so

You think in:

- Hooks
- Retention curves
- Shareability
- Algorithms

Who This Is NOT For

- Traditional “marketing managers”
- Only paid ads specialists
- Agency account managers
- Pure strategists with no execution

Skills Required

- Deep understanding of:
- Short-form video platforms
- Content trends & formats
- Basic editing sense (Premiere / CapCut / similar)
- Strong execution speed
- Data-driven mindset (views, CTR, retention)

Experience & Salary Range Experience:

3 to 5 years

- BUT more key:
- Proof of work > years

2-year killer > 6-year average

Job Types: Full-time, Permanent

Pay: ₹58,000.00 - ₹150,000.00 per month

Work Location: In person

📌 Growth Lead - Content and Creator Acquisition (India)
🏢 SuperLabs
📍 India

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