- Make outbound calls to assigned leads on a daily basis.
- Generate fresh leads through cold calling and database follow-ups.
- Maintain a consistent daily calling target.
KPI:
- 150–250 calls per day
- 50–70 meaningful conversations per day
- 20–30 qualified leads per week
2. Lead Qualification
- Understand customer requirements, budget, and preferred location.
- Identify genuine buyers and investors.
- Update lead status accurately in the CRM.
KPI:
- Lead qualification accuracy above 90%
- CRM updated within the same day
3. Site Visit Coordination
- Convince interested prospects to schedule project site visits.
- Coordinate appointments with the sales team.
- Follow up to ensure visit completion.
KPI:
- 10–20 site visits scheduled per month
- High site visit attendance rate
4. Customer Follow-up
- Regularly follow up with interested prospects.
- Address customer queries professionally.
- Re-engage inactive leads.
KPI:
- 100% follow-up on assigned leads
- Reduced lead aging
5. CRM & Documentation
- Maintain accurate customer records.
- Record call outcomes and follow-up dates.
- Prepare daily and weekly reports.
KPI:
- 100% CRM compliance
- Timely submission of reports
6. Sales Support
- Assist the sales team in converting prospects.
- Share customer feedback and market insights.
- Coordinate with marketing for campaign-generated leads.
KPI:
- Positive contribution to monthly sales conversions
- Effective coordination with internal teams
7. Customer Service
- Maintain courteous and skilled communication.
- Build customer trust through prompt responses.
- Ensure a positive customer experience.
KPI:
- High customer satisfaction
- Minimal customer complaints
Monthly Performance MetricsParameterTargetOutbound Calls2,500–3,000Connected Calls600–900Qualified Leads40–60Site Visits Scheduled15–25Site Visits Completed10–20Bookings AssistedAs per company targetCRM Update Accuracy100%Follow-up Compliance100%Key Skills Required
- Excellent communication and persuasion skills
- Strong negotiation ability
- Basic CRM knowledge
- Time management
- Customer relationship management
- Target-oriented mindset
- Knowledge of real estate projects and local markets