Job Information

Department Name

Marketing

Work Experience

4 - 6 years

Date Opened

11/17/2025

Location

Gurugram

Job Type

Mid-Senior

About Job

We are looking for a strategic and results-oriented Marketing Manager to lead our marketing efforts in the IT/Technology domain. The ideal candidate will have a strong background in B2B tech marketing, experience in digital campaign management, and the ability to position complex IT solutions to enterprise and mid-market clients. You will work closely with sales, product, and technical teams to drive qualified leads, strengthen our brand presence, and support revenue growth.

Responsibilities:

- Develop and execute integrated marketing strategies to promote the company’s IT products and services.

- Create and manage targeted B2B campaigns across digital channels (SEO/SEM, email, LinkedIn, PPC, content syndication, etc.)

- Manage and enhance the company’s online presence including website, social media, blogs, and thought leadership platforms

- Generate and nurture leads through content marketing, webinars, newsletters, and drip email campaigns

- Collaborate with the product and technical teams to create marketing collateral such as brochures, case studies, whitepapers, and presentations

- Coordinate with sales to align marketing campaigns with pipeline goals and customer segments

- Track, analyze, and report on campaign performance, using insights to optimize strategies

- Manage external vendors, agencies, and freelancers for design, content, and advertising

- Oversee event participation, webinars,



or virtual expos relevant to the IT industry

- Maintain brand consistency and ensure explicit, technical-yet-accessible messaging across channels

Qualifications:

- Bachelor’s degree in Marketing, Business, IT, or a related field (MBA is a plus)

- 4-7 years of experience in marketing, with at least 2+ years in a managerial role within the IT or tech sector

- Proven success in B2B marketing and lead generation for IT products, SaaS solutions, or managed services

- Strong understanding of digital marketing tools and platforms (Google Ads, LinkedIn Ads, HubSpot, SEMrush, etc.)

- Excellent communication skills, with the ability to translate technical concepts into compelling marketing messages

- Experience using CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Zoho)

- Analytical mindset with a strong grasp of campaign metrics and ROI tracking

- Project management skills and ability to work cross-functionally

Why Join Us:

- Work with a forward-thinking tech company with innovative solutions

- Opportunity to lead impactful marketing initiatives and scale brand visibility

- Dynamic and collaborative work culture

- Competitive salary and performance-based incentives

- Flexible working options and growth opportunities

Perks and Benefits

- Group Health Insurance
- OPD Insurance
- Employee Provident Fund

- Maternity and paternity leaves
- Work-Life Balance
- Competitive salary and benefits package.

- Regular training sessions and workshops to enhance your skills.

📌 Marketing Manager (India)
🏢 DigitUp
📍 India