Position: Brand Head – SMC Pneumatics

Qualification: Mechanical/Electrical Engineer

Experience: 3–5 Years

Key Result Area (KRA)Key ResponsibilitiesPerformance Indicators (KPIs)

Brand & Business Development

Develop and execute strategies to grow the SMC Pneumatics business across target industries and regions.

Sales growth (%), new business generated, market share increase

Principal Relationship Management

Build and maintain strong relationships with SMC principal team, ensuring alignment with business objectives and compliance with principal guidelines.

Principal satisfaction, review ratings, achievement of principal targets

Sales Strategy & Execution

Prepare annual sales plans, product-wise targets, pricing strategies, and sales forecasts.

Target achievement, forecast accuracy, revenue growth

Team Leadership & Development

Lead, mentor, and motivate the sales and application team to achieve business objectives.

Team productivity, target achievement, employee retention, training completion

Customer Acquisition & Retention

Identify current customers, strengthen existing customer relationships, and increase customer satisfaction.

New customer additions, repeat business, customer satisfaction

Channel Partner Management

Develop and support distributors, dealers, and channel partners for market expansion.

Channel sales growth, active partner development

Technical & Application Support

Provide technical guidance on pneumatic products and support key customer applications.

Successful project closures, customer feedback, technical issue resolution time

Market Intelligence





Monitor market trends, competitor activities, pricing, and emerging opportunities.

Market reports submitted, competitive wins, new opportunities identified

Product Promotion & Marketing

Coordinate product launches, technical seminars, exhibitions, and promotional activities.

Number of promotional activities, lead generation, campaign effectiveness

Profitability Management

Ensure profitable business growth through pricing discipline and cost optimization.

Gross margin, profitability, budget adherence

Reporting & Business Reviews

Prepare MIS reports, sales forecasts, business reviews, and action plans for management and principal.

Timely reports, review effectiveness, action plan closure

Expected Competencies

- Strong knowledge of pneumatic automation products and industrial applications.
- Excellent business development and negotiation skills.
- Ability to lead and develop high-performing teams.
- Strong relationship management with principals, distributors, and key customers.
- Strategic planning and analytical skills.
- Effective communication and presentation skills.
- Customer-focused and result-oriented approach.

Annual Success Measures

- Achieve or exceed annual sales and profitability targets.
- Increase market penetration in assigned territories.
- Improve customer acquisition and retention.
- Maintain strong principal relationship and compliance.
- Develop a motivated, high-performing team.
- Successfully launch and promote new SMC products.
- Deliver accurate business forecasting and timely management reporting.

📌 Business Manager / Brand Head (India)
🏢 Vashi Integrated
📍 India