Relevant Experience: 4+ years

Product Profile: www.hytix.com

Responsibilities

- Develop and execute end-to-end digital marketing strategies for India and global markets, including the US.
- Lead cross-channel campaigns (SEO/SEM, social media, email, paid ads, influencer marketing, and display advertising).
- Conduct and lead both online and offline brand activation initiatives, including events, expos, workshops, and webinars, to strengthen brand presence and generate leads.
- Drive performance marketing initiatives to achieve lead generation, conversion, and revenue targets.
- Review campaign posts, communication materials, creative assets, and messaging approvals.
- Manage and review the team’s daily deliverables, including social media posts, campaigns, and content calendars.
- Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organizational goals.
- Evaluate campaign performance using analytics tools and prepare data-driven reports.
- Align digital initiatives with the product roadmap, demand trends, and market feedback.
- Analyze market research to understand product positioning, demand patterns, and competitor activities.
- Oversee content strategy and localization to fit regional audience preferences.
- Manage brand reputation and engagement across all online platforms.
- Identify emerging marketing tools, trends, and digital innovations to drive business growth.
- Create marketing automation workflows and manage CRM-based lead nurturing funnels.
- Monitor KPIs, web analytics, cost metrics, and campaign ROI.
- Support offline demand generation through corporate events, conferences, and networking platforms.




- Collaborate with the Business Development team to improve lead quality and funnel health.
- Prepare regular performance reports, insights, and recommendations for leadership.
- Manage budgets, allocate marketing spend effectively, and ensure ROI-driven outcomes.
- Build, mentor, and expand a high-performing marketing team across multiple time zones.
- Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives.
- Implement retargeting and remarketing strategies to increase conversion touchpoints.
- Track customer engagement behavior, retention metrics, and product adoption signals.

Requirements

- Proven experience managing digital marketing across domestic and global markets.
- Strong understanding of online and offline demand generation channels.
- Hands-on experience with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.
- Experience working with CRM systems and performance analytics.
- Excellent knowledge of content marketing, lead generation funnels, and brand positioning.
- Ability to lead cross-functional teams and manage multiple projects simultaneously.
- Solid understanding of audience behavior, cultural nuances, and market trends.
- Experience managing large marketing budgets with measurable business outcomes.
- Ability to thrive in fast-changing and dynamic market environments.
- Growth-driven mindset with strong analytical and problem-solving skills.
- AI enthusiast with the ability to quickly adopt emerging technologies.
- Strong client relationship mindset with a responsive, reliable, and solution-oriented approach.

📌 Digital Marketing & Content Growth Specialist (India)
🏢 isummation technologies
📍 India