Our leadership takes pride in attracting, developing and engaging an unconventional mix of talent that enables us to think for progress, act for progress and deliver progress. Our leadership takes pride in attracting, developing and engaging an unconventional mix of talent that enables us to think for progress, act for progress and deliver progress.

Roles & Responsibilities

Roles & Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Should be analytics-driven

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm current and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Instrument conversion points and optimizes user funnels

- Design, build and maintain our social media presence

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Execute tests, collect and analyze data,



identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Research and analyze competitor advertising links

Qualification & Skills

Requirements:

- Experience 4 to 5 years in Search Engine Management (PPC)
- Proven working experience in digital marketing

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Qualification:

- Degree in digital marketing or marketing

📌 Digital Marketing Manager (India)
🏢 Colive
📍 India