Job Summary

We are seeking an experienced and results-driven Marketing Manager to lead our field marketing activities, manage the marketing team, and drive customer acquisition and sales growth. The ideal candidate should be a creative thinker, capable of handling pressure, achieving targets, and executing innovative marketing strategies that strengthen the company's brand presence.

Key Responsibilities

- Plan and execute field marketing campaigns to generate customer leads and increase showroom footfall.
- Lead, motivate, and monitor the field marketing team to achieve daily, weekly, and monthly targets.
- Develop and implement innovative marketing strategies to increase brand awareness and sales.
- Coordinate promotional activities, local events, exhibitions, roadshows, and customer engagement programs.
- Monitor competitor activities and market trends to identify business opportunities.
- Analyze campaign performance and submit regular MIS and marketing reports to management.
- Collaborate with Sales, Digital Marketing, and Branch Managers to ensure effective campaign execution.
- Recruit, train, and mentor field marketing executives.
- Ensure efficient utilization of marketing budgets and resources.
- Maintain strong relationships with local businesses, vendors, and event organizers.

Key Skills & Competencies

- Strong leadership and team management skills.
- Excellent field marketing and promotional planning experience.




- Target-oriented with a proven record of achieving business goals.
- Creative thinker with innovative marketing ideas.
- Ability to work under pressure and meet strict deadlines.
- Excellent communication, negotiation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Positive knowledge of Microsoft Excel, PowerPoint, and reporting tools.
- Willingness to travel extensively for field marketing activities.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, or a related field.
- MBA (Marketing) is preferred.

Experience

- 5–10 years of experience in Marketing or Field Marketing.
- Minimum 2–3 years of experience leading a marketing team.
- Experience in Retail, Jewellery, FMCG, or Consumer Products will be an added advantage.

Key Performance Indicators (KPIs)

- Achievement of monthly marketing and sales targets.
- Lead generation and customer conversion.
- Footfall generation through field marketing campaigns.
- Team productivity and performance.
- Return on Marketing Investment (ROMI).
- Campaign execution and reporting accuracy.
- Brand visibility and customer engagement.

Contact - +91-XXXXXXXXXX

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Experience:

- Field Marketing: 5 years (Required)

Location:

- Madurai, Tamil Nadu (Required)

Work Location: In person

📌 Marketing Manager (India)
🏢 SRI KRISHNA NAGAI MALIGAI
📍 India