A well known agri company looking for National marketing manager

KEY RESPONSIBILITIES

- Convert technical product data into transparent value propositions

- Define WHY this product, WHERE to use, and HOW it wins

- Build core product

- Sales Enablement Communication through Product deck, FAQs, Objection-handling guides, Comparison charts vs competitors

Multi-Channel Content Creation

- Develop content for: WhatsApp creatives & captions, Posters, leaflets, banners, Videos & audio scripts, Website & social media

Technical Simple Translation

- Work closely with: R&D;, Product Managers, Field teams

- Convert: Lab data farmer language, Claims proof points, Features benefits

Competitive Communication -

- Build: Product vs competitor matrices, Claim differentiation sheets, Ensure safe, compliant, fact-based comparisons

Campaign & Launch Communication

- Lead product launch messaging:

- Pre-launch curiosity





- Schemes

- Demonstrations

- Farmer meetings

- Digital campaigns

- Maintain Approved claims, Brand language, Visual identity

- Capture feedback from Sales teams, Dealers, Farmers

KPIs (Typical)

- Product understanding

- Reduction in wrong / inconsistent product messaging

- Speed of new product adoption

- Conversion ratio post-campaign

- Repeat usage driven by clarity of communication

SKILL SET REQUIRED

- Understanding of product science / technical data

- Excellent written & verbal communication

- Visual sense for creatives & presentations

Education & Experience

15+ years of experience in marketing & communication field
MSC (Agri) / MBA (Agri Business Management)

📌 National markrting Manager (India)
🏢 ABCD ASIA
📍 India