Job Description

Position: Digital Marketing Manager

Experience: 6–8 Years

Location: Dwarka sec-14

Employment Type: Full-time

About the Role

We are seeking a highly skilled and results-driven Digital Marketing Manager with 6–8 years of experience in planning, executing, and optimizing high-impact digital marketing campaigns. The ideal candidate should have deep expertise in advanced digital marketing strategies, performance marketing, campaign optimization, and data-driven decision-making. Candidates with a robust e-commerce background will be preferred.

Key Responsibilities

- Develop, execute, and optimize comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

- Plan, manage, and scale advanced performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.

- Lead end-to-end campaign management, including strategy, budgeting, execution, A/B testing, optimization, and performance analysis.

- Drive customer acquisition, retention, and remarketing initiatives through data-driven marketing strategies.

- Manage SEO, SEM, display advertising, affiliate marketing, email marketing, and marketing automation campaigns.

- Monitor campaign KPIs, prepare performance reports, and provide actionable insights to improve ROI and ROAS.

- Collaborate with creative, content, product, and technology teams to deliver high-performing marketing campaigns.

- Analyze customer behavior, market trends,



and competitor activities to identify growth opportunities.

- Manage digital marketing budgets efficiently while maximizing campaign performance.

- Stay updated with the latest digital marketing trends, tools, AI-driven marketing solutions, and platform updates.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field (MBA is an advantage).

- 6–8 years of hands-on experience in digital marketing, with a strong focus on performance marketing and advanced campaign management.

- Proven expertise in:

- Google Ads (Search, Display, Shopping, Performance Max)

- Meta Ads (Facebook & Instagram)

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- SEO & SEM

- Marketing Automation

- Email Marketing

- Conversion Rate Optimization (CRO)

- A/B Testing

- Data Analytics and Reporting

- Strong understanding of attribution models, customer journey mapping, and digital analytics.

- Experience with CRM platforms and marketing automation tools is preferred.

- Excellent analytical, communication, stakeholder management, and leadership skills.

Preferred Qualifications

- Prior experience in the e-commerce industry is highly preferred.

- Experience managing large-scale performance marketing budgets and multi-channel campaigns.

- Certifications in Google Ads, Google Analytics, Meta Blueprint, or other relevant digital marketing platforms will be an added advantage.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Studytainment Smart Learning
📍 India