Job Description - Sales Manager

Job Locations—Kolkata, Hyderabad, Chennai, Mumbai

Key Responsibilities

1. Sales and Revenue Generation

- Achieve monthly, quarterly, and annual sales targets.
- Drive sales for networking, wireless, telecom, VoIP, ISP, and enterprise products.
- Develop and execute sales plans for the assigned region and product category.
- Identify new customers, dealers, channel partners, system integrators, ISPs, and enterprise accounts.
- Manage existing customers and generate repeat business.
- Drive upselling, cross-selling, and new product sales.
- Maintain sales pipeline, follow-ups, quotations, order status, and closure reports.
- Ensure timely customer communication and deal closure.

2. Channel Partner and Dealer Management

- Appoint, develop, and manage channel partners, resellers, dealers, and system integrators.
- Build strong relationships with ISP, telecom, IT networking, and enterprise customers.
- Conduct partner engagement activities, product discussions, and sales follow-ups.
- Support partners with product information, pricing, availability, and schemes.
- Resolve partner issues related to pricing, delivery, stock, credit, payment, and support.
- Ensure partners follow company sales process and credit policy.

3. Product and Brand Knowledge

- Maintain strong understanding of networking and telecom products.
- Understand product-wise and model-wise selling points.
- Coordinate with the technical team for product selection, compatibility, and customer queries.
- Promote company key brands and product categories.
- Understand pricing source, margin, stock availability, and competitor pricing.
- Participate in product training and ensure team knowledge improvement.

4. Team Management

- Lead, guide, and monitor the sales team.
- Set daily, weekly, and monthly targets for team members.
- Review daily activity reports, customer follow-ups, quotations, and closures.
- Ensure proper CRM/reporting discipline and timely updates from team members.
- Train team members on customer handling, product knowledge, communication, and closure.
- Conduct regular sales reviews and performance discussions.

5. Business Development

- Identify new markets, customer segments, and business opportunities.
- Build business in ISP, telecom, enterprise,



system integration, and networking markets.
- Work closely with OEMs for product promotion, schemes, and business growth.
- Lead high-value deal discussions, pricing negotiation, and closure.
- Track competitor activities and market trends.
- Support expansion of business in assigned territory.

6. Coordination and Order Closure

- Coordinate with Sales Support, Technical Support, Accounts, Operations, Logistics, and Store teams.
- Ensure smooth order processing from quotation to delivery.
- Follow up for payment, credit approval, dispatch, invoice, and customer confirmation.
- Ensure proper closure of every task and customer requirement.
- Avoid pending work without ownership and timeline.
- Maintain email documentation for important discussions, commitments, approvals, and reports.

7. Payment Collection and Compliance

- Follow company credit policy and payment terms.
- Ensure timely payment collection from customers and channel partners.
- Monitor outstanding payments and receivables.
- Coordinate with the accounts team for overdue payment follow-up.
- Ensure compliance with company code of conduct, HR policies, and POSH guidelines.

Required Skills and Competencies

- Strong B2B sales and channel sales experience.
- Good knowledge of IT networking, wireless, telecom, ISP, VoIP, routers, switches, access points, and fiber products.
- Experience in dealer/distributor/channel partner handling.
- Strong communication, negotiation, and presentation skills.
- Ability to handle targets and work under pressure.
- Good customer relationship management skills.
- Team handling and leadership ability.
- Good coordination with internal departments.
- Robust follow-up and closure approach.
- Basic knowledge of CRM, Excel, email communication, and MIS reporting.
- Ability to work independently and take ownership.

Preferred Product Knowledge

- MikroTik, Cambium Networks,



Mimosa, Grandstream, Ubiquiti, TP-Link, Cisco, Juniper, Digisol, Optitera, AirPro or similar brands.
- Wireless access points, routers, switches, VoIP/IP phones, fiber networking products, ISP and telecom solutions.
- Basic understanding of Wi-Fi, wireless, switching, routing, VLAN, Cisco switches/routers, and related networking solutions.

Qualification

- Graduate in any discipline.
- MBA / PGDM in Sales, Marketing, or Business Management will be preferred.
- Engineering or technical background will be an added advantage.

Experience

- 5 to 8 years of experience in B2B sales.
- Experience in IT networking, telecom, ISP, wireless, or enterprise sales preferred.
- Minimum 2 to 3 years of team handling or senior sales responsibility preferred.
- Experience with channel partners, system integrators, OEMs, and distributors will be an advantage.

Key Performance Indicators (KPIs)

- Monthly, quarterly, and annual sales target achievement.
- Revenue and margin growth.
- New customer and channel partner development.
- Repeat business from existing customers.
- Product-wise and region-wise sales growth.
- Payment collection and receivables control.
- Team productivity and reporting discipline.
- Customer satisfaction and timely closure.
- CRM / sales report updates.
- Training participation and product knowledge improvement.

Candidate Personality Fit

- Target-oriented, responsible, and accountable.
- Strong in follow-up and closure.
- Good in customer handling and relationship management.
- Comfortable with technical product discussions.
- Mature in communication and negotiation.
- Able to coordinate with multiple departments.
- Ready to work in a quick-growing distribution business.
- Focused on sales growth, collections, and customer satisfaction.

Why Join Us

- Opportunity to work with leading networking and telecom brands.
- Exposure to ISP, telecom, enterprise, and channel partner markets.
- Fast-growing organization with strong product portfolio.
- Performance-driven growth opportunity.
- Leadership role with business ownership.
- Opportunity to build and expand regional sales business.

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Sales Manager (India)
🏢 Brisk Olive Business Solutions
📍 India