A Digital Marketing Manager is responsible for developing and implementing strategies that promote a company or brand's products. They manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience.
Roles & Responsibilities of a Digital Marketer -
- Plan and execute effective email campaigns as per the client's requirements and for the company's branding.
- Evaluate the performance of the email campaigns and suggest and implement the correct tools for its improvisation.
- Plan and successfully execute social media campaigns for various platforms including FB, Instagram, Snapchat, Twitter, and Linkedin to increase the brand's visibility in terms of attracting a relevant audience and engaging them.
- Evaluate the performance of the social media campaigns and suggest and implement the correct tools for its improvisation.
- Collaborate actively and efficiently with the design and marketing team to draft highly engaging content for the email and social media campaigns.
- Drafting and maintaining timely reports of the campaigns run including relevant details along with the results.
- Activity drafting written and oftentimes visual content for the campaigns planned.
- Take responsibility and accountability for the work undertaken to achieve a high success rate.
- Planning monthly targets along with maintaining and following a transparent schedule of campaigns run as per the requirement by collaborating with the design, marketing, and the community team.
- Plan and execute effective methods for making the content SEO friendly and increasing ranking in terms of SEO.
Requirements
- Proper knowledge of various content generation tools for example- Canva, Grammarly, etc.
- Apt knowledge and experience with Digital analytics tools eg. Google Analytics.
- Prior experience in a relevant field is preferred but not compulsory.
- Knowledge and experience in terms of SEO are essential.
Additional skills
- Knowledge of popular social media platforms from a brand perspective
- Highly organised