The Amazon Ads Manager is responsible for planning, executing, optimizing, and scaling Amazon Advertising campaigns to drive sales, improve ROAS, and maximize product visibility across Amazon marketplaces.
Key Responsibilities
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns (if applicable).
- Conduct keyword research, bid optimization, and budget management.
- Monitor and improve KPIs such as ACOS, ROAS, TACOS, CTR, CPC, and conversions.
- Launch and optimize campaigns for new products.
- Analyze campaign performance and prepare regular reports.
- Collaborate with content, catalog, and design teams to improve listing performance.
- Stay updated with Amazon Ads trends and best practices.
Key Result Areas (KRAs)
- Increase Amazon sales and revenue.
- Achieve target ROAS and ACOS.
- Improve campaign performance and product visibility.
- Optimize advertising budgets efficiently.
- Deliver accurate performance reporting and actionable insights.
Qualifications
- 2–5+ years of Amazon Ads/PPC experience.
- Strong knowledge of Amazon Advertising and Seller/Vendor Central.
- Analytical mindset with proficiency in Excel or Google Sheets.
- Excellent communication and problem-solving skills.