Responsibilities - Campaign Strategy & Execution: Develop and execute full-funnel, digital-first campaigns (awareness → conversion) across Meta, Google, YouTube, and programmatic platforms, to drive awareness, engagement, and ticket conversions - Content and Creative Management: Develop content independently and act as custodian with creative and design teams to produce performance-led ad assets, event listings, and social content that drive engagement and conversions - Data & Optimization: Leverage audience insights, campaign analytics and ticketing data to refine targeting, optimize spend efficiency and CPA to maximise ROAS - Ticketing Operations & Conversion Management: Using in-house capabilities and working with third-party ticketing platforms for inventory management, tracking, pixel setup, and A/B testing to maximize reach and occupancy - Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs for marketing assets, on-ground materials, and event-day touchpoints, in coordination with production design to ensure a consistent world class audience experience - Cross-Functional Collaboration: Partner with business strategy, creative operations, technology,



and legal teams to align marketing initiatives with overall IP and experience objectives Qualifications - 1-2 years of experience in marketing strategy and operations, ideally within live entertainment, media or direct to consumer tech sectors - Demonstrated success in scaling audiences and driving ticket sales through performance marketing, innovative campaigns and customer funnel optimization - Robust command over Meta Ads Manager, Google Ads, YouTube Ads, and analytics platforms - Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM structures) - Ability to interpret data into actionable insights and communicate them clearly with teams - Excellent creative sensibility to deliver innovative content across media and formats - Ability to manage ticketing operations, including A/B testing, yield optimization, and partnerships with third party platforms - Skilled at developing brand and process manuals to drive customer obsession practices - Strong stakeholder management capability to drive cross-functional collaboration - A passion for live entertainment, arts and culture, and innovation in storytelling

📌 Executive/Senior Executive, Performance Marketing (India)
🏢 Saregama India
📍 India