We are looking for a skilled Email & SMS Marketing Executive/Manager with hands-on experience in managing campaigns for international e-commerce brands. The ideal candidate should have a strong understanding of customer lifecycle marketing, automation flows, and performance optimization.

Key Responsibilities

- Plan, create, and execute email & SMS marketing campaigns

- Manage platforms like Klaviyo, Mailchimp, or similar tools

- Set up and optimize automation flows (Welcome, Abandoned Cart, Retention, etc.)

- Segment customer data for targeted campaigns

- Analyze campaign performance (Open Rate, CTR, Conversion Rate)

- A/B test subject lines, creatives, and messaging

- Coordinate with design and content teams for campaign assets

- Ensure campaigns align with brand tone and marketing strategy

- Maintain database hygiene and compliance (GDPR, CAN-SPAM)





Requirements

- 5-7 years of experience in Email & SMS Marketing

- Must have worked with international e-commerce brands

- Hands-on experience with tools like Klaviyo, Mailchimp, Postscript, Attentive, etc.

- Strong understanding of customer journey & lifecycle marketing

- Basic knowledge of HTML/CSS for email customization (preferred)

- Data-driven mindset with solid analytical skills

- Good communication and coordination skills

Preferred Skills

- Experience with Shopify or similar e-commerce platforms

- Familiarity with campaign automation & segmentation strategies

- Knowledge of deliverability best practices

📌 Email & SMS Marketing Manager (E-commerce) (India)
🏢 Swastika Web Technology
📍 India