We are planning an email marketing and SMTP platform with capabilities similar to leading email marketing and marketing automation solutions. We are seeking an experienced Email Marketing Product Manager for a one-time product discovery and requirements project. The right consultant will understand both how email marketers use these platforms and how major features work behind the scenes.

You will help us determine what to build, how features should work, and what should be included in the first release. Responsibilities

Analyze leading email marketing and SMTP platforms.

Identify target users, use cases, and customer pain points.

Recommend features for the MVP and future releases.

Explain how existing email marketing features work.

Define user journeys and functional workflows.

Document requirements for designers and developers.

Identify deliverability, compliance, security, and permission requirements.

Recommend integrations, pricing options, and product success metrics.

Highlight technical dependencies and product risks.

Expected

Deliverables

Feature comparison across leading solutions

Target customer profiles and use cases

Complete feature inventory

MVP feature prioritization

User journeys and workflow descriptions

Product Requirements Document

Suggested dashboard and navigation structure

Deliverability and compliance requirements





Integration recommendations

Product roadmap for later releases

Final presentation or handover meeting Potential feature areas include:

Contact and subscriber management

Lists, tags, custom fields, and segmentation

Email templates and campaign builders

Campaign scheduling and testing

Marketing automation and customer journeys

Transactional email and SMTP sending

APIs and webhooks

Bounce, complaint, unsubscribe, and suppression management

SPF, DKIM, DMARC, and domain verification

Sender reputation and IP warming

Campaign analytics and reporting

Consent management and regulatory compliance

Team access and user permissions

Integrations, subscriptions, usage limits, and billing Required Experience

Product management experience in email marketing, MarTech, SaaS, or marketing automation

Hands-on experience with email marketing platforms

Strong understanding of email marketing workflows

Knowledge of SMTP infrastructure and email deliverability

Experience producing clear requirements and product documentation

Ability to communicate with business owners, designers, and developers

This is a fixed-scope, one-time contract. It does not initially include software development or visual interface design. Robust performance may lead to future consulting work.

📌 Email Marketing Product Manager (India)
🏢 Triaxa - FZCO
📍 India