Position Name: Divisional Business Manager-North

Division: Sales & Marketing-FC

HQ: Sohna (Overseeing UP, Haryana, Rajasthan & MP)

Purpose of the role: To lead divisional sales and marketing operations by driving business growth, market expansion, product commercialization, and execution excellence to achieve organizational objectives

Roles & Responsibilities:

Business Planning & Performance Management

- Lead the development and execution of the Divisions business plan, ensuring alignment with organisational objectives across Maize, Pearl Millet, and Mustard segments.
- Drive divisional sales performance to achieve budgeted targets through disciplined execution of field operation strategies and consistent practices across the Division.
- Leverage sales data, performance reports, and market intelligence to assess outcomes and initiate targeted actions for sustained business development and growth.
- Lead product forecasting, resource allocation, and budget management, ensuring timely tracking and reporting for all divisional operations.

Market Intelligence & Product Strategy

- Conduct crop-wise and segment-wise market potential analysis to identify growth opportunities, competitive dynamics, and emerging trends within the Division.
- Identify current variety opportunities aligned to unmet market needs and capitalise on gaps in the competitive landscape.




- Spearhead new product registrations and launches to tap into evolving market demands across key crops.

Marketing & Brand Management

- Ensure effective implementation of divisional marketing initiatives at the field level, maintaining brand consistency and penetration across all territories.

Design and execute integrated marketing campaigns and field promotional activities to drive product visibility, farmer engagement, and market conversion across key crops.
- Oversee the deployment of promotional materials and branding assets to support field-level marketing effectiveness.
- Manage business channel operations and marketing activities to drive key performance indicators across the Division.

Team Leadership & Field Operations

- Collaborate with and provide strategic direction to field managers, defining business goals in conjunction with the Head of Department.
- Deploy and manage field force effectively to maximise territorial coverage and sales productivity.
- Facilitate cross-functional communication and coordination to ensure seamless execution of divisional strategies at the ground level.

Administration & Financial Controls

- Monitor accounts receivable and outstanding payments, recommending corrective measures to minimise debtor days.
- Oversee administrative operations of the Division, ensuring regulatory compliance and operational efficiency.

📌 Divisional Business Manager-Field Crop Division-North Region (Gurugram)
🏢 Acsen Agriscience
📍 Gurugram