Role &

- Location

- Role: Digital Partner Marketing Manager (English &
- Mandarin)

- Location: Gurgaon

Roles &
- Responsibilities

- Partner GTM Strategy &
- Planning

- Translate Microsoft solution plays and priorities into clear, executable partner GTM plans.

- Define target audiences, value proposition, messaging and channel strategy.

- Simplify complex partner strategies into focused, outcome-oriented plans.

- Align closely with PMMs, PDMs and sales stakeholders on GTM priorities.

- Campaign Activation &

- Execution

- Guide partners to launch and execute campaigns quickly using available assets and programs.

- Support end-to-end campaign activation (planning execution optimization).

- Ensure alignment to Microsoft incentives programs and Campaign-in-a-Box frameworks.

- Drive repeatable execution models across the partner portfolio.

- Pipeline &

- Performance Accountability

- Drive partner activity towards pipeline generation and opportunity creation.

- Track performance across funnel metrics (leads, referrals, pipeline).

- Use dashboards and data insights to recommend next best actions.

- Ensure campaign impact is measurable and tied to business outcomes.

- Partner Relationship &

- Influence

- Act as a trusted advisor to partner marketing and leadership teams.

- Build strong, ongoing relationships with a portfolio of partners.

- Influence partner priorities without authority,



guiding focus toward highest-impact activities.

- Lead partner meetings and workshops with confidence and clarity.

- Highly Organised &

- Scalable Operator

- Manage multiple partners without loss of quality or cadence.

- Use frameworks, checklists and dashboards to scale impact.

- Comfortable operating in structured, high-volume environments.

- Data-Driven &

- Insight-Led

- Interpret metrics and translate them into actions.

- Use data to prioritize and optimize efforts.

Skills &

- Competencies

- 8+ years in B2B, digital, or partner marketing (preferably in Tech/Microsoft ecosystem).

- Mandarin language proficiency (spoken) is a must-have requirement.

- Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems).

- Prior experience of building and executing GTM or demand generation strategies.

- Robust understanding of marketing funnel, campaign execution and performance metrics.

- Demonstrated stakeholder management across cross-functional teams.

- Experience working with data, dashboards or marketing performance reporting tools.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Partner Marketing Manager (Gurugram)
🏢 Salmon Commerce
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