The Performance Marketing Manager is responsible for leading the strategy roadmap development and success of a product especially in the B2C D2C space This role focuses on delivering user-centric solutions that drive growth engagement and revenue Deeply understand our target audience identify their needs and translate them into compelling product experiences Key Responsibilities - Define product vision strategy and roadmap - Manage the entire product lifecycle - idea development launch growth and end-of-life - Understand customer needs through market research and user feedback - Launch new products or features with transparent go-to-market strategies - Monitor product performance user engagement and revenue metrics - Run A B tests MVPs and use analytics to improve product performance - Prepare sales forecasts and ensure the product aligns with company goals - Support sales and marketing teams with necessary content and training- Experience in using tools like Google Analytics Mixpanel A B testing platforms Tools - Go-to-Market Strategy- A B Testing- Product Lifecycle Management- Sales Forecasting Reporting- Automation tools- Hubsport Zoho Clavertap CRM tools SalesforceQualifications - Bachelor s degree in Computer Science Engineering Business Administration or a related field MBA is a plus - More than 7 Years of proven experience as a Performance Marketing Manager specifically within a B2C or D2C environment - Deep understanding of the B2C D2C business models customer acquisition strategies and retention tactics ref updazz com

📌 Digital Performance Marketing Manager (7-12 Yrs) Ahmedabad/gujarat (online/digital Marketing)
🏢 GaneshaSpeaks
📍 Surat