Job Title: Digital Marketing & Growth Manager

Location: Hyderabad (In office)

Experience: 4 – 7 Years

Industry: Pharmaceuticals / D2C Wellness & Skincare

Salary Range: 7 to 10 Lacs per Annum

Job Brief

We are seeking a highly analytical, creative, and experienced Digital Marketing Manager to lead the end-to-end digital growth strategy for our skincare and beauty portfolios. In this role, you will be entirely responsible for driving online customer acquisition, optimizing our marketplace presence (Amazon, Nykaa, Flipkart, etc.), scaling our direct-to-consumer (D2C) channels, and building strong, community-led brand equity.

The ideal candidate understands that skincare marketing isn't just about run-of-the-mill ads; it requires deep understanding of consumer psychology, skin concerns, clinical ingredient education, and high-aesthetic visual storytelling.

Key Responsibilities

1.

Performance

Marketing & Paid Media (Meta & Google Ads)

Strategize, execute, and scale paid advertising campaigns across Meta (Instagram/Facebook), Google PPC, YouTube, and retargeting networks.

Own the digital ad budget and continuously optimize for ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

Implement rigorous A/B testing protocols for ad creatives, hooks, landing pages, and audience cohorts to improve conversion funnels.

- E-Commerce & Marketplace Growth

Manage and scale our presence across major e-commerce platforms (Amazon, Nykaa, Flipkart, Purple, tira etc.).

Optimize marketplace listings using data-driven Amazon SEO, backend search terms, high-converting A+ content, and strategic brand stores.

Plan and execute marketplace-specific advertising (Sponsored Products, Brands, and Display ads) to maximize category share during peak sale events. 3.

Influencer

Marketing & Community Building

Develop a robust influencer tier-strategy (Seeding micro-influencers for authentic reviews alongside macro-creator partnerships for brand scale).





Brief and collaborate with skincare creators to produce high-performing UGC (User Generated Content) focused on routines, textures, before-and-afters, and ingredient benefits. 4.

Content

Strategy & Product Education

Collaborate closely with internal creative and formulation teams to translate complex clinical ingredients (e.g., bio-actives, antioxidants) into clear, engaging consumer education.

Oversee the social media content calendar, ensuring high-aesthetic visual consistency across Instagram, YouTube Shorts, and Pinterest etc.

Drive retention and LTV (Lifetime Value) through automated email and WhatsApp marketing funnels (welcome flows, skin-quiz follow-ups, replenishment reminders).

- Analytics & Funnel Optimization

Utilize Google Analytics 4 (GA4), Shopify analytics, and marketplace dashboards to track end-to-end user journeys.

Identify critical drop-off points in the e-commerce funnel and work alongside web developers to optimize site speed, landing page layout, and checkout experiences.

Key Requirements & Qualifications Education: B.Pharma + An MBA or Post Graduate Degree in Pharma Management (from institutions like NIPER, IIHMR, or equivalent) is highly preferred.

Experience: 4 to 7 years of proven experience handling digital marketing, specifically for D2C beauty, skincare, or personal care brands.

Platform Mastery: Advanced hands-on experience with Meta Ads Manager, Google Ads, Amazon Ads, and Shopify/WooCommerce ecosystems.

The Skincare Edge: A strong personal interest in or deep professional understanding of skin health, clinical ingredients, and beauty trends. You must know how to market "routines" and "solutions," not just single products. Data-Driven Mindset: Excellent analytical skills with a knack for turning complex spreadsheets and performance metrics into highly actionable marketing experiments.

Communication: Strong verbal and written communication skills with a sharp eye for visual aesthetics, copy layouts, and premium packaging narratives.

What We Offer Opportunity to scale a high-potential skincare portfolio from the ground up.

A collaborative work environment balancing clinical science with creative branding.

📌 Digital Marketing Specialist (Hyderabad)
🏢 Trikona Pharmaceuticals
📍 Hyderabad