Scalabox Technologies is looking for a creative, analytical, and results-driven Digital Marketing Specialist to join our marketing team. The candidate will be responsible for planning and executing digital marketing campaigns that increase brand visibility, generate qualified leads, improve website traffic, and support business growth.

The ideal candidate should have practical knowledge of SEO, social media marketing, content marketing, paid advertising, email marketing, analytics, and lead generation. Freshers with strong digital marketing knowledge, relevant certifications, internships, or hands-on project experience are encouraged to apply.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with company business goals.
- Manage and grow the company's presence across Google, LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Create, schedule, and publish engaging social media content.
- Plan and execute SEO strategies to improve website visibility and organic search rankings.
- Conduct keyword research, competitor analysis, and market research.
- Optimize website pages, content, meta tags, headings, and other SEO elements.
- Plan and manage Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
- Monitor advertising campaigns and optimize budgets, targeting, creatives, and conversions.
- Develop content for websites, blogs, social media, advertisements, email campaigns, and promotional materials.
- Support lead generation and customer acquisition campaigns.
- Create and manage email marketing campaigns and promotional communications.
- Track website traffic, user behavior, campaign performance, leads, conversions, and ROI.




- Use tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and SEO tools to measure performance.
- Prepare weekly and monthly marketing reports with actionable insights.
- Work closely with sales, design, development, and content teams.
- Identify current digital marketing trends, competitor activities, and new growth opportunities.
- Continuously test and improve marketing strategies based on data and campaign results.
- Maintain consistency in brand messaging, visual identity, and online presence.

Required Skills
- Good understanding of Digital Marketing fundamentals.
- Knowledge of SEO and SEM.
- Understanding of Social Media Marketing.
- Knowledge of Google Ads and Meta Ads.
- Basic knowledge of Google Analytics and Google Search Console.
- Content writing and copywriting skills.
- Understanding of lead generation and conversion funnels.
- Basic knowledge of email marketing.
- Robust analytical and problem-solving skills.
- Good communication and presentation skills.
- Ability to manage multiple campaigns and deadlines.

Preferred Skills
- Experience with WordPress or other CMS platforms.
- Knowledge of SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar platforms.
- Experience with Canva, Adobe tools,



or other content creation platforms.
- Basic knowledge of HTML/CSS.
- Experience with CRM and marketing automation tools.
- Knowledge of AI tools for content creation, research, and marketing analysis.
- Experience running successful paid advertising campaigns.
- Familiarity with B2B technology or SaaS marketing.

Education
- Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field.
- Digital Marketing certification or relevant internship experience is an added advantage.

What We Look For We are looking for candidates who demonstrate:
- Creativity and strong communication skills
- Analytical and data-driven thinking
- Knowledge of current digital marketing trends
- Ability to create engaging content
- Strong ownership and accountability
- Willingness to experiment, learn, and improve
- Ability to work independently and collaboratively

Key Performance Areas The selected candidate will be evaluated based on: Website Traffic → SEO Growth → Social Media Engagement → Qualified Leads → Conversion Rate → Campaign ROI → Brand Growth

Selection Process

1. Resume Screening

2. Digital Marketing Assessment

3. Technical / Practical Interview

4. HR Interview

Role Summary

As a Digital Marketing Specialist at Scalabox Technologies, you will be responsible for growing the company's digital presence and generating measurable business results through SEO, social media, content marketing, paid advertising, email marketing, analytics, and lead generation.

Pay: ₹10,083.37 - ₹41,062.30 per month

Work Location: In person

📌 Digital Marketing Specialist (Dharmapuri)
🏢 Scalabox
📍 Dharmapuri