Digital Marketing Executive — Growth & Performance

Tones Fashion · On-site, Hyderabad · Full-time

About Tones

Tones Fashion is a creator-led Indian men's streetwear brand built around one idea: Wear Confidence. We make wearable, well-fitted, affordable streetwear for young South Indian men — sold through monthly product drops and festival campaigns, powered by founder-led content and a tight, high-ownership team.

We're at the stage where every rupee and every campaign matters. That means we don't want someone who runs ads in isolation — we want an operator who understands how storefront, paid, content, and culture connect to actually move sales.

The Role

This is a full-stack growth role, not a single-channel one. You'll own the machinery that turns attention into orders — the Shopify storefront, our Meta and Google performance, our UGC engine, and the regional cultural pulse that keeps our campaigns relevant. You'll report directly to the founder and work with a small team where your decisions show up in the numbers fast. We move lean — so we expect you to use AI and automation to punch above your weight, not do everything by hand.

If you like owning outcomes end-to-end instead of sitting in one lane, this is built for you.

What You'll Own

Shopify — Front-End & Back-End

Manage the full Shopify storefront: catalog, collections, product pages, pricing, discounts, shipping/tax config, and app stack

Own front-end experience: theme customization, PDP and landing-page optimization, storefront UX, page speed, and conversion improvements

Handle basic Liquid/HTML/CSS edits and integrations without waiting on a developer for every change





Performance Marketing — Meta & Google

Plan, run, and scale paid campaigns across Meta Ads and Google Ads (Search, Shopping, PMax)

Own pixel / Conversions API / GA4 tracking and reporting

Manage budgets with strict discipline — small-batch product tests scaling into larger festival pushes — measured on ROAS, CAC, and AOV, not vanity metrics UGC Strategy

Turn customer and creator content into high-performing paid creative (Spark Ads / whitelisting)

Run community challenges and keep a steady flow of real-people content feeding both organic and paid

Regional Trend Observation

Stay ahead of South Indian Gen-Z culture — festivals, regional creators, memes, cultural moments, and what young men are actually wearing and watching

Translate those signals into timely content angles, campaign hooks, and drop ideas before they peak

AI-Driven Automation

Build and run automations that cut manual work — audience/report syncing, creative variation at scale, catalog and content workflows

Use AI tools for creative production, ad copy variation, campaign analysis, and faster reporting

Set up marketing automation flows across email/WhatsApp — abandoned cart, back-in-stock, post-purchase, win-back — that run without daily babysitting





Campaign Execution (D2C)

Plan and execute end-to-end drop and festival campaigns — from teaser to launch to sustain — coordinating storefront, paid, and content into one push

Track performance, report clearly, and iterate fast

Required Qualifications

2–4 years of hands-on digital marketing experience, ideally in a D2C / e-commerce brand

Proven, hands-on Shopify experience across both admin/back-end operations and front-end theme/storefront work

Demonstrated command of Meta Ads Manager and Google Ads, with real ROAS/CAC accountability (bring numbers or case studies)

Practical experience building or running a UGC / creator content system

Genuine feel for South Indian youth culture and regional trends — you consume it, you get it

Hands-on with AI tools and marketing automation — you actively use them to work faster and smarter, not just experiment on the side A track record of running D2C campaigns that delivered measurable results — be ready to walk us through one

Comfortable with analytics and reporting (GA4, ad platform dashboards) and making decisions from data

Bonus Points

Email / WhatsApp retention experience (Klaviyo, Wati, Interakt, or similar)

Experience building automation workflows (Zapier / Make / n8n) or working with marketing AI tools

Basic creative skills — Canva, light video/photo editing

Prior experience in fashion, apparel, or a creator-led brand

Details

Location: In office, Hyderabad (this is not a remote role)

Reports to: Founder

Compensation: As per experience and skill fit

Type: Full-time

📌 Digital Marketing Specialist (Hyderabad)
🏢 Tones Fashion
📍 Hyderabad