Key Responsibilities

1.

Performance

Marketing &

- Lead Generation

- Plan, launch, and optimize Meta Ads (Facebook &
- Instagram) and Google Ads campaigns.

- Conduct keyword, audience, and competitor research.

- Manage remarketing campaigns and audience segmentation.

- Perform A/B testing of creatives, landing pages, headlines, and campaign strategies.

- Monitor KPIs including CPL, CPC, CTR, ROAS, conversion rates, and lead quality.

- Set up and manage Meta Pixel, Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking.

- Manage advertising budgets and continuously improve campaign ROI.

- Work closely with the sales team to improve lead quality and conversion performance.

2.

Content

Strategy &

- Brand Management

- Develop and execute the content strategy across LinkedIn and other digital platforms.

- Manage and grow the LinkedIn presence of the company page and the coach's skilled profile.

- Plan monthly content calendars aligned with business goals.

- Create marketing creatives using Canva or similar tools.

- Produce faceless videos, promotional videos, short-form content, and social media assets.

- Write ad copy, campaign messaging, landing page content, and promotional materials.

- Coordinate content requirements with internal stakeholders.

- Ensure consistent branding and messaging across all digital channels.

3. Campaigns, Events &

- Marketing Operations

- Plan and execute digital campaigns for webinars, workshops, live events, and promotional launches.

- Manage landing pages, Calendly booking systems, registration workflows, and confirmation emails.

- Configure and manage Zoom meetings, webinars, registrations, approvals, reminders, and technical setup.

- Coordinate campaign timelines and ensure all marketing assets are ready before launch.

- Monitor campaign performance and recommend improvements.





4. CRM Automation &

- Digital Systems

- Manage GoHighLevel (GHL) CRM and marketing automation workflows.

- Build and maintain email automation, WhatsApp automation, lead nurturing sequences, and CRM pipelines.

- Optimize lead routing, tagging, follow-up workflows, and campaign automations.

- Maintain CRM data quality and reporting dashboards.

- Continuously improve operational efficiency through workflow automation.

5. LMS &

- Digital Learning Platform Management

- Manage the Learning Management System (LMS) and Spotlighter platform.

- Grant and revoke course access for students.

- Upload, organize, and maintain training videos and course materials.

- Coordinate internal video publishing and learning content updates.

- Monitor platform functionality and troubleshoot user access issues.

- Ensure students receive timely access to learning resources.

6.

Technical

Operations &

- Digital Infrastructure

- Manage Microsoft 365 user administration, including account creation, access management, and permissions.

- Support digital security best practices by managing user access, password policies, and account administration.

- Coordinate employee access to internal systems and software.

- Assist with monitoring digital assets, software licenses, and operational tools.

- Support implementation and maintenance of business technology platforms.

- Coordinate with vendors and service providers when technical support is required.

7. Analytics &

- Continuous Improvement

- Monitor campaign performance using Google Analytics and platform dashboards.

- Prepare weekly and monthly marketing reports.

- Analyze campaign performance, lead quality, and conversion metrics.

- Recommend improvements based on data and business objectives.

- Support leadership with insights for marketing and operational decision-making.

📌 Digital Marketing & Marketing Operations Specialist (Ahmedabad)
🏢 Infilysis
📍 Ahmedabad