The Growth Marketing Manager will own customer acquisition, retention, and revenue growth across digital and offline channels for the fitness brand. The role focuses on data-driven campaigns, funnel optimization, and brand-led performance marketing to grow memberships, trials, class bookings, and product sales.

Key Responsibilities

- Plan and execute growth campaigns across paid social, search, email, SEO, influencer, and partnership channels.

- Build and optimize acquisition funnels to improve lead generation, conversion, and retention.

- Run A/B tests on creatives, landing pages, offers, and messaging to improve ROI.

- Analyze campaign and customer data to identify growth opportunities and report on performance metrics.

- Manage CRM, marketing automation, and audience segmentation for lifecycle marketing.

- Collaborate with product, sales, studio, and content teams to align growth efforts with business goals.

- Manage campaign budgets and agency/vendor relationships where needed.





- Support brand visibility through partnerships, community activations, and fitness-focused content.

Required Skills

- 36+ years of experience in growth, performance, or digital marketing.

- Strong hands-on experience with paid media, CRM, email automation, and analytics.

- Solid understanding of funnel metrics such as CAC, ROAS, conversion rate, LTV, and retention.

- Ability to turn customer insights into campaigns that drive measurable growth.

- Excellent communication, stakeholder management, and project execution skills.

Preferred Experience

- Experience in fitness, wellness, lifestyle, or consumer subscription brands.

- Familiarity with memberships, studio marketing, app growth, or product-led growth.

- Creative judgment combined with a strong analytical mindset.

📌 Digital Marketing Manager (Bengaluru)
🏢 Nordinn Consulting
📍 Bengaluru