Job Title: Senior Digital Marketing Manager (SEO | PPC | Social Media)

Location: Parel, Mumbai (Work from Office)

Experience Required: 5+ Years

About the Role

We are looking for an experienced and result-oriented Senior Digital Marketing Manager with strong expertise across SEO, Google Ads (PPC), and Social Media Marketing. The ideal candidate should have worked in a digital marketing agency, managed multiple international clients, and possess excellent communication and client management skills.

This role requires someone who can independently strategize, execute, optimize, and report on integrated digital marketing campaigns while leading client conversations and delivering measurable business outcomes.

Key Responsibilities

Search Engine Optimization (SEO)

- Develop and execute comprehensive SEO strategies for international clients.
- Perform technical SEO audits and coordinate implementation with development teams.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize on-page SEO, internal linking, metadata, and website architecture.
- Build and execute ethical off-page SEO strategies.
- Monitor website performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
- Stay updated with Google algorithm changes and implement proactive strategies.

Paid Advertising (PPC)
- Plan, create, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
- Manage campaign budgets and maximize ROAS, CPA, and conversion rates.
- Conduct keyword expansion, bid optimization, audience targeting, and A/B testing.
- Monitor campaign performance and prepare actionable reports.
- Experience with Microsoft Ads is an added advantage.

Social Media Marketing
- Develop social media strategies for B2B and B2C brands.
- Manage Meta Ads, LinkedIn Ads, Instagram campaigns, and other paid social platforms.
- Coordinate with creative and content teams for campaign execution.
- Analyze engagement, reach,



conversions, and campaign performance.
- Build integrated campaigns aligned with client business objectives.

Client Management
- Lead client meetings, presentations, and performance reviews.
- Understand client goals and translate them into measurable digital strategies.
- Present reports, insights, and recommendations confidently.
- Build long-term relationships with international clients.

Strategy & Team Collaboration
- Work closely with content writers, designers, developers, and account managers.
- Mentor junior team members and review campaign quality.
- Identify new growth opportunities for existing clients.
- Ensure timely delivery of campaigns with high-quality standards.

Mandatory Requirements
- 5+ years of hands-on experience in Digital Marketing.
- Agency experience is mandatory.
- Experience managing international clients (USA, UK, Europe, Australia, etc.) is mandatory.
- Strong expertise in SEO, Google Ads, and Social Media Marketing.
- Excellent verbal and written English communication skills.
- Solid analytical and problem-solving abilities.
- Ability to manage multiple client accounts simultaneously.
- Experience in preparing client presentations and reports.
- Comfortable working in a fast-paced agency environment.

Preferred Skills
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- SEMrush / Ahrefs
- Screaming Frog
- Looker Studio
- Meta Business Manager
- LinkedIn Campaign Manager
- Conversion Tracking & Attribution
- Basic HTML/CSS understanding
- AI tools for digital marketing productivity

Preferred Certifications
- Google Ads Certifications
- Google Analytics Certification
- Meta Blueprint Certification
- HubSpot Certifications (Preferred)

What We're Looking For
- Strategic thinker with a performance-driven mindset.
- Strong ownership and accountability.
- Excellent presentation and stakeholder management skills.
- Data-driven decision maker.
- Passionate about digital marketing trends and continuous learning.

Location: Parel, Mumbai (Work from Office)

📌 Digital Marketing Manager (Mumbai)
🏢 Neosoft
📍 Mumbai