Role & responsibilities

- Digital Sales: Own monthly digital sales numbers across Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart and our D2C store listings, content, pricing, promotions and availability.

- Performance Marketing: Plan and run paid campaigns on Amazon Ads, Google and Meta within agreed ROAS limits. Hands-on execution, not via an agency dashboard operated by someone else.

- Quick Commerce: Grow visibility and share of search on quick commerce platforms. Negotiate activations, track dark store availability, and treat this as a responsible growth channel.

- Influencer Marketing: Identify, sign up and manage influencers/creators in food, health, fitness and mom/lifestyle segments (barter and paid). Own briefs, content calendars, usage rights and measurement. Build a running influencer program, not one-off launch campaigns.

- Digital Brand Building: Own social media presence and content identity for Dhampure and new launches. Grow communities on Instagram, YouTube and WhatsApp. Drive digital PR, brand collaborations and UGC with a consistent brand voice everywhere.

- Data & Insights: Build weekly dashboards on sales, conversion, ROAS, CAC, repeat rates and competition and translate the data into transparent recommendations and actions.

- Content: A+ pages, product images and video, ratings and reviews management, SEO for the D2C store, and launch content.

- B2B Lead Generation:



Generate and qualify leads for HoReCa and institutional buyers through LinkedIn, IndiaMART and WhatsApp; hand warm leads to the field team.

- Agencies & Tools: Manage creative and performance agencies and marketplace partners. Own the basic tech stack analytics, CRM, automation.

- New Launches: Provide digital-first GTM support for new products, including market sizing inputs, sampling and creator seeding.

Who We Are Looking For

- 4–8 years of hands-on digital marketing and/or ecommerce experience, ideally with an FMCG or food D2C startup, or on the brand side of a marketplace

- Has owned a number with real accountability — revenue, GMV, ROAS or leads. Pure agency execution roles will not fit.

- Has run influencer campaigns end to end: finding creators, negotiating, briefing, measuring. Existing relationships in food or lifestyle are a plus.

- Has built something on the brand side — a handle, a community, a content property — not only performance ads

- Comfortable in Seller/Vendor Central, Meta Ads Manager, Google Ads, GA4 and Excel. SQL or Power BI is a bonus.

- Startup temperament: works without a big support system, builds processes from scratch, doesn't wait for a brief

- Good written and spoken English and Hindi; able to present to senior management independently

- Graduate in any stream. MBA optional — what you have done matters more than where you studied.

📌 Digital Marketing Manager (New Delhi)
🏢 Dhampur Bio Organics
📍 New Delhi