Digital Marketing Manager (India)

Digital Marketing Manager (India)

02 Aug
|
FetchJobs.co
|
India

02 Aug

FetchJobs.co

India

About The Company Tech Data, a TD SYNNEX Company, is a global leader in the distribution of technology products, services, and solutions. Renowned for its extensive network and innovative approach, Tech Data empowers its partners and clients by providing cutting-edge technology and comprehensive support. The company is committed to fostering a diverse and inclusive environment, promoting continuous learning, and delivering exceptional value to its stakeholders.

With a focus on digital transformation, Tech Data is dedicated to staying ahead of industry trends and enabling its workforce to thrive in a rapidly evolving technological landscape.

About The Role We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to join our dynamic team. This role is pivotal in driving the adoption and effective utilization of our digital platforms, including partner portals, mobile applications, and internal digital tools. The ideal candidate will possess a blend of digital marketing expertise, change management skills, and strong communication abilities to engage and support employees and partners.

You will lead initiatives that promote user engagement, facilitate change processes, and ensure seamless integration of new digital solutions across various departments. Your efforts will directly contribute to enhancing operational efficiency, user satisfaction, and the overall digital maturity of Tech Data.

Qualifications The successful candidate will have a minimum of five years of experience in digital marketing, change management, or related communications roles. Robust content creation skills, including copywriting, visual storytelling, and campaign management, are essential. Familiarity with digital tools such as CRM systems, analytics platforms, and email marketing tools is required.

Excellent interpersonal and communication skills are vital for influencing diverse audiences and fostering engagement.



A strong analytical mindset to interpret metrics and measure impact is necessary.

Experience with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus. Additionally, prior experience working within tech distribution, B2B environments, or partner ecosystems will be advantageous.

Responsibilities Partner & Customer Engagement Design and execute digital marketing campaigns aimed at increasing usage of the partner portal and mobile app.

Create compelling content such as emails, banners, videos, and toolkits to promote platform features and updates.

Collaborate with partner teams to gather insights and develop targeted outreach strategies to enhance engagement.

Internal Change Management

Lead change enablement activities to promote adoption of internal digital tools like CRM systems, dashboards, and automation platforms.

Identify employee pain points and develop interventions to mitigate resistance and facilitate smooth transitions.

Plan and deliver engaging communication and training content tailored to various user personas. Analytics & Reporting Monitor and analyze adoption metrics across platforms and audiences to assess effectiveness.

Create dashboards and monthly reports providing actionable insights for leadership teams.

Utilize data to refine campaigns and change strategies, ensuring continuous improvement. Cross-Functional Collaboration Work closely with teams across Product, Marketing, Sales, IT, and HR to align efforts and ensure cohesive digital strategies.





Act as the voice of the user by incorporating partner and employee feedback into platform development and improvement discussions.

Support user testing, feedback collection, and ongoing enhancement initiatives to optimize platform usability.

Benefits Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.

Grow Your Career: Accelerate your professional development through leadership programs, on-demand courses, and continuous learning opportunities.

Elevate Your Personal Well-Being: Access seminars, events, and our global Life Empowerment Assistance Program to support your financial, physical, and mental health.

Diversity, Equity & Inclusion: Join us in celebrating our global diversity through inclusive education, peer-to-peer conversations, and equitable growth opportunities.

Make the Most of Our Global Organization: Network with colleagues worldwide through our comprehensive onboarding program.

Connect with Your Community: Participate in internal resource groups, volunteering events, and social initiatives that promote social responsibility and environmental sustainability.

Equal Opportunity At Tech Data, a TD SYNNEX Company, we are committed to fostering an inclusive workplace that values diversity and promotes equality. We are an equal opportunity employer, ensuring that all qualified applicants receive consideration for employment regardless of race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply, and we may request voluntary gender disclosure to support our diversity and inclusion initiatives.

Our goal is to build a workforce that reflects the diverse communities we serve and to create an environment where everyone can thrive and contribute to our collective success.

📌 Digital Marketing Manager (India)
🏢 FetchJobs.co
📍 India

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