Performance Marketing Specialist | CreditMantri ABOUT THE ROLE CreditMantri is India's leading credit health and loan marketplace platform. We help millions of users understand, improve, and leverage their credit profiles to access the right financial products. As an Existing User Re-engagement Specialist, you will own the full lifecycle of reactivating lapsed and dormant users on the CreditMantri platform.

You will be the single point of accountability for bringing existing users back into active engagement — driving logins, improving re-engagement rates, and building personalised CRM journeys across WhatsApp, SMS, and Email.

KEY RESPONSIBILITIES CRM Campaign Execution &

- Ownership Plan, build, and execute multi-channel CRM campaigns targeting existing, lapsed, and dormant users across WhatsApp, SMS, and Email Own end-to-end campaign delivery — briefing, content coordination, scheduling, QA, and post-send monitoring Ensure campaign deliverability ≥ 95% across all channels with zero TRAI/DLT/DPDP compliance violations Maintain a campaign calendar aligned with business priorities, seasonal triggers, and user lifecycle milestones User Re-engagement Strategy Develop quarterly re-engagement strategies for different user segments — first-time visitors, 30/60/90-day lapsed users, and high-intent dormants Build and own user segmentation logic in the CRM tool (WebEngage / equivalent) to deliver contextually relevant messages Identify key drop-off points and trigger-based re-engagement flows to bring users back at the right moment Track re-engagement rates by segment and channel, and continuously optimise based on data Personalisation &
- Messaging Coordinate with the content team to develop personalised, high-converting copy for re-engagement campaigns Localise messaging based on user credit profile, product interest, and past behaviour Execute A/B tests on subject lines, message copy, CTAs, timing,



and frequency to improve response rates Maintain a learning log of what works and iterate campaigns based on evidence Analytics &
- Reporting Track and report on key metrics weekly — re-login volume, re-engagement rate, cost per re-login, channel response rates Build and maintain dashboards for campaign performance across all CRM channels Provide actionable insights and recommendations from campaign data to the team lead and Head of Marketing Flag performance deviations early and propose course corrections proactively Compliance &
- Hygiene Ensure all outbound communications are TRAI/DLT registered and compliant Maintain list hygiene — opt-outs, bounces, and suppression lists — with zero tolerance for compliance breaches Coordinate with the tech/product team for data extraction, list uploads, and any CRM integrations SKILLS &

QUALIFICATIONS Must-Have 2–4 years of hands-on CRM / lifecycle marketing experience Proficiency with CRM/marketing automation tools — WebEngage, MoEngage, CleverTap, or equivalent Strong understanding of WhatsApp Business API, SMS (DLT), and email marketing best practices Data-driven mindset — comfortable reading campaign analytics and deriving actionable insights Experience with user segmentation, lifecycle flows, and behavioural triggers Working knowledge of TRAI/DLT regulations and CRM compliance requirements in India Good to Have Experience in fintech, BFSI, or a high-volume B2C platform Familiarity with Excel, GA4, SQL (for basic data pulls), or BI tools like Metabase / Looker Understanding of credit products — credit cards, personal loans, credit score improvement Experience running A/B tests and maintaining structured experiment logs WHAT SUCCESS LOOKS LIKE Existing user logins consistently at or above quarterly plan across all CRM channels Re-engagement rate improving quarter-on-quarter through smarter segmentation and personalisation Zero TRAI/DLT compliance violations in any quarter Cost per re-login trending down through channel mix optimisation Weekly MIS reports delivered on time with transparent insights — no chasing needed A/B test results documented and learnings actively applied in the next campaign cycle

📌 Digital Marketing Manager (Chennai)
🏢 CreditMantri
📍 Chennai