Role & responsibilities :

Experienced and result-oriented Digital Marketing Manager to lead and execute the digital marketing strategies for real estate business. The candidate will be responsible for enhancing brand visibility, generating qualified leads, managing online campaigns, and strengthening the companys digital presence across multiple platforms. The role requires strong expertise in real estate marketing, lead generation, social media management, online branding, and performance analytics.

- Develop and implement comprehensive digital marketing strategies aligned with the companys business objectives.
- Strengthen the online brand presence of the company across all digital platforms.
- Plan and execute digital campaigns for residential, commercial, and mixed-use real estate projects.
- Plan and manage paid marketing campaigns through Google Ads, Meta Ads, LinkedIn, YouTube, and other digital channels.
- Generate high-quality leads for property sales through targeted campaigns and performance marketing activities.
- Monitor lead conversion metrics and optimize campaigns to improve ROI and cost per lead.
- Handle campaign budgeting, media planning, and digital advertising expenditure.
- Manage the companys social media platforms including Facebook, Instagram, LinkedIn, YouTube etc.
- Create engaging content strategies including project promotions, property launches, customer testimonials, reels, videos, and brand campaigns.




- Coordinate with graphic designers, photographers, videographers, and content writers for creative development.
- Oversee website management, maintenance, and optimization.
- Implement SEO and SEM strategies to improve search engine rankings and website traffic.
- Ensure proper landing page creation and optimization for lead conversion.
- Monitor website analytics and user engagement trends.
- Manage digital lead integration with CRM systems.
- Analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and marketing dashboards.
- Prepare periodic MIS reports on campaign performance, lead generation, engagement, and ROI.
- Recommend data-driven improvements for better marketing outcomes.

Preferred candidate profile :

- Graduation in any discipline, MBA/MCA / PGDM in Marketing preferred.
- Minimum 7-10 years of experience in digital marketing, preferably in the real estate sector.
- Solid understanding of digital advertising, SEO, SEM, social media marketing, and lead generation strategies.
- Experience in handling property launch campaigns and real estate lead funnels.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, CRM tools, and marketing automation platforms.
- Excellent communication, analytical, and creative skills.
- Ability to work under pressure and manage multiple campaigns simultaneously.

📌 Digital Marketing Manager/ Assistant Manager (Bhubaneswar)
🏢 GLS Realty
📍 Bhubaneswar