Company: SILVME

Industry: 925 Sterling Silver Jewellery

Location: Bhopal, Madhya Pradesh

Work Mode: Work from Office

Internship Type: Full time Internship

Duration: 3–6 months

Working Days: Monday to Friday About SILVME

SILVME is a growing 925 sterling silver jewellery brand selling through Amazon, Flipkart and its Shopify website.

We are looking for a motivated Digital Marketing Strategy Intern who can support us in understanding the market, analysing customer behaviour, identifying trends and planning marketing campaigns that increase brand visibility, engagement and sales.

This role is suitable for someone who is interested in building practical experience in e-commerce strategy, marketplace marketing, Meta advertising, campaign planning and customer analysis. Key ResponsibilitiesMarketing Strategy and Planning

Assist in developing digital marketing strategies for SILVME.

Help prepare weekly and monthly marketing plans.

Identify opportunities to increase website traffic, marketplace visibility and sales.

Support the planning of product launches, festive campaigns and promotional activities.

Recommend suitable marketing channels based on campaign objectives.

Help prepare campaign calendars for Amazon, Flipkart, Instagram, Facebook and the SILVME website.

Track campaign results and suggest improvements based on performance data. Market and Competitor Analysis

Conduct detailed research on jewellery brands, competitors and market trends.

Analyse competitor products, pricing, offers, advertising, content and promotional strategies.

Study brands such as GIVA and other relevant jewellery businesses.

Identify trending jewellery designs, customer preferences and seasonal demand.

Research new promotional opportunities, collaborations and marketing platforms.

Prepare competitor-analysis reports with practical recommendations.

Monitor market changes and identify opportunities for SILVME.

Trend

Analysis

Research trending jewellery styles, colours, designs and customer interests.

Monitor trends across Instagram, Facebook, Amazon, Flipkart and other platforms.

Identify trending reel concepts, audio, content formats and campaign themes.

Analyse seasonal trends related to weddings, festivals, birthdays, anniversaries and gifting.

Recommend products that should be promoted based on trends and customer demand.

Help the team convert trend insights into campaigns and content ideas.

Customer

Analysis

Study customer behaviour, preferences, demographics and purchase patterns.

Analyse which products, designs, prices and offers attract customers.

Help create customer segments for targeted marketing campaigns.

Identify potential customer groups for products such as rings, earrings, pendants and bracelets.

Analyse website visitors, marketplace customers and social-media audiences.

Support the creation of customer personas for different marketing campaigns.

Review customer feedback, reviews, questions and objections to improve marketing communication.

Suggest strategies for customer retention, repeat purchases and remarketing.

Campaign

Preparation and Execution

Assist in planning campaigns for product launches, festivals and special occasions.

Prepare campaign concepts, objectives, target audiences and promotional messages.





Coordinate campaign requirements such as banners, reels, product images, captions and landing pages.

Help prepare campaigns for Diwali, Raksha Bandhan, Valentine’s Day, Mother’s Day, weddings, birthdays and anniversaries.

Work with the team to ensure campaigns are launched correctly and on time.

Track campaign performance, including reach, clicks, engagement, leads, orders and sales.

Prepare post-campaign reports highlighting results and areas for improvement. Promotions, Coupons and Vouchers

Help plan discount campaigns, promotional offers and customer incentives.

Create strategies for coupons, vouchers, bundle offers and limited-time promotions.

Assist in preparing offers for Amazon, Flipkart, Shopify and social-media campaigns.

Research competitor discounting and promotional strategies.

Recommend suitable discount percentages based on campaign goals and product margins.

Help create first-order offers, repeat-customer offers and abandoned-cart promotions.

Support promotional collaborations with payment applications, platforms and partners.

Track coupon usage, voucher redemptions and promotional campaign performance.

Ensure discounts and promotions are properly communicated across all platforms. Amazon and Flipkart Marketing

Assist in planning marketing strategies for Amazon and Flipkart.

Analyse product rankings, traffic, conversions, pricing and competitor activity.

Support marketplace advertising and promotional campaigns.

Research keywords for product listings and advertisements.

Help improve product visibility through listing optimisation and promotional activities.

Monitor campaign performance, clicks, orders, advertising costs and return on advertising spend.

Assist with marketplace deals, coupons, offers and sale-event participation.

Prepare regular marketplace performance reports. Meta Ads and Performance Marketing

Assist in planning and managing Facebook and Instagram advertising campaigns.

Help define campaign objectives, target audiences, budgets and creative requirements.

Support campaigns for brand awareness, engagement, website traffic, conversions and remarketing.

Research relevant audience interests and customer segments.

Assist in creating ad copy, campaign ideas and creative briefs.

Monitor campaign performance, including reach, impressions, clicks, cost per click and conversions.

Help analyse Meta Ads data and recommend improvements.

Support retargeting campaigns for website visitors and engaged social-media users.

Conduct basic creative and audience testing to improve campaign results. Instagram and Social Media

Assist in preparing the Instagram and Facebook content strategy.

Develop ideas for posts, stories, reels and promotional content.

Prepare captions, hashtags and campaign messages.

Maintain a weekly and monthly social-media content calendar.





Analyse engagement and identify the types of content that perform best.

Monitor competitor social-media activities and trending content formats.

Help improve brand consistency across social-media platforms.

Additional Advantage: Reels and Video Content

Candidates with the following skills will be given preference:

Ability to create Instagram reels and short-form videos.

Basic product photography and video-shooting skills.

Understanding of camera angles, lighting and jewellery presentation.

Ability to prepare reel concepts, scripts and shot lists.

Knowledge of CapCut, Canva, Adobe Premiere Pro or similar editing tools.

Ability to edit product videos, promotional videos and social-media content.

Understanding of trending reel formats, audio and transitions.

Previous experience creating videos for brands, products or social-media pages.

These skills are an advantage but are not mandatory if the candidate has strong marketing, research and analytical abilities.

Required

Skills

Strong interest in digital marketing, e-commerce and consumer behaviour.

Basic understanding of marketing strategy and campaign planning.

Good research and analytical skills.

Ability to understand data and convert it into practical recommendations.

Good written and verbal communication skills.

Basic knowledge of Meta Ads, Amazon, Flipkart or Shopify.

Comfortable working with Excel or Google Sheets.

Ability to prepare structured reports and presentations.

Creative thinking and attention to detail.

Willingness to learn, take ownership and meet deadlines.

Preferred

Qualifications

Student, graduate or postgraduate in marketing, business administration, commerce, mass communication or a related field.

Previous internship, academic project or freelance experience in digital marketing is preferred.

Knowledge of Meta Ads Manager, Amazon Ads, Flipkart Ads or Shopify will be an advantage.

Candidates with portfolios containing campaign plans, market research, reels or edited videos will be preferred. Compensation

This internship may be offered as either a paid or unpaid opportunity, depending on the candidate’s skills, relevant experience and interview performance.

Paid Internship: Up to ₹3,000 per month, based on qualifications, skills and assigned responsibilities.

Unpaid Internship: Includes hands-on training, mentorship, practical experience, an internship certificate and consideration for future paid opportunities based on performance.

The final internship offer, whether paid or unpaid, will be clearly communicated after the interview and selection process.

What You Will

Gain

Practical experience in building marketing strategies for an e-commerce brand.

Hands-on exposure to customer, competitor and market analysis.

Experience planning campaigns, promotions, coupons and vouchers.

Understanding of Amazon and Flipkart marketplace marketing.

Practical exposure to Meta Ads and performance marketing.

Experience preparing marketing reports and campaign recommendations.

Opportunity to work on Instagram content, reels and video campaigns.

Internship certificate after successful completion.

Mentorship and regular feedback.

Opportunity to be considered for a future paid or full-time position based on performance and business requirements.

📌 Digital Marketing Intern (Bhopal)
🏢 Silvme
📍 Bhopal